Coca-Cola and Star Wars' Exciting New Collaboration
Fans can collect 21 new character designs and unlock an immersive Augmented Reality (AR) experience to share powerful messages of community and connection.
Coca-Cola and Disney are thrilled to announce a groundbreaking collaboration, "Coca-Cola x Star Wars: Refresh Your Galaxy." This campaign is designed to celebrate the uplifting power of fandom and community, uniting fans from all over. It builds on Coca-Cola's long-standing partnership with Disney and emphasizes the significance of the Star Wars fandom, igniting connections and creating a sense of belonging among admirers worldwide.
Celebrating Fandom Through Limited-Edition Products
This collaboration combines the iconic essence of Coca-Cola with the enchanting storytelling of Disney and the Star Wars franchise. It features limited-edition Coca-Cola cans and bottles that showcase beloved Star Wars characters. With captivating creative content and an innovative augmented reality feature, fans will be able to engage deeply by sharing uplifting messages reminiscent of a Star Wars hologram transmission.
The initiative aims to engage the vast Star Wars community on a global scale, with promotional activities across television, digital platforms, and in public spaces. This multifaceted campaign underscores the bond shared between Coca-Cola and Disney to create moments of joy and connection.
Empowering Connections and Strengthened Community Bonds
Islam ElDessouky, Global Vice President of Creative Strategy & Content at Coca-Cola, commented, "This collaboration is not just about bringing together our two iconic brands; it’s about embracing the energy of Star Wars fandom and the unity it brings to individuals and communities. Our aim is to lift each other up and celebrate our shared passions together.”
Furthermore, Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at Disney, expressed, “Our collaboration with Coca-Cola is focused on creating campaigns that honor the passionate Star Wars fanbase. The stories of Star Wars resonate across generations, and this campaign is crafted for them, inspired by their enthusiasm.”
The Multi-Dimensional Campaign Launch
The campaign officially kicks off with fresh content set in a movie theater, an iconic venue for enjoying Star Wars while sipping Coca-Cola. Movie theaters have long provided an avenue to capture the magic of storytelling, bringing fans together to share unforgettable experiences.
Coca-Cola will roll out 21 limited-edition cans and bottles available in selected markets, featuring popular characters and scenes from Star Wars. Fans can unlock an extraordinary AR experience by scanning a Coca-Cola can or promotional materials. This feature will allow them to delve into the world of collectible cans and uncover stories behind their favorite Star Wars characters.
Collect and Share a Touch of the Galaxy
These limited-edition cans will display popular characters such as:
- Original Taste: Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, Kylo Ren, Ahsoka Tano, Darth Maul, Boba Fett, Poe Dameron, The Mandalorian, Cassian Andor, and Emperor Palpatine.
- Zero Sugar: Darth Vader, Yoda, Princess Leia, Anakin Skywalker, Luke Skywalker, Chewbacca, Han Solo, BB-8, C-3PO, R2-D2, Finn, Rey.
Special character designs will be exclusively available at select Disney parks. Starting in September, fans across select European markets can eagerly await the chance to collect these unique characters, enhancing their personal connection to the Star Wars universe.
A Collaborative Effort Between Bold Brands
The Coca-Cola x Star Wars: Refresh Your Galaxy campaign was developed through a partnership with WPP Open X, led by Ogilvy and buoyed by EssenceMediacom and Hogarth, in total collaboration with Disney Corporate Alliances. Together, these teams strive to deliver an exciting experience for audiences.
About Coca-Cola
The Coca-Cola Company (NYSE: KO) is a global leader in beverages, with products sold in over 200 countries. At the heart of its mission lies the commitment to refreshing the world and making a positive impact. The company offers an expansive portfolio of billion-dollar brands, including Coca-Cola, Sprite, and Fanta, among many others, continually evolving its offerings.
By promoting sustainable practices and supporting local communities, Coca-Cola emphasizes its responsibility towards societal and environmental impact. The company invests in enhancing the well-being of individuals and communities across its value chain.
About Disney
The Walt Disney Company is a renowned international entertainment and media enterprise with diversified operations in entertainment, sports, and experiences. Recognized on the Dow 30, Disney continues to lead with impressive annual revenue, making it a powerhouse in the field of global media.
Frequently Asked Questions
What is the main focus of the Coca-Cola and Star Wars collaboration?
The collaboration aims to celebrate the uplifting power of fandom and community through limited-edition products and enhanced fan engagement experiences.
How can fans participate in the campaign?
Fans can collect limited-edition cans, unlock an AR experience, and share messages inspired by their love for the Star Wars franchise.
Where will the limited-edition cans be available?
The cans will be available in selected European markets, with exclusive designs also found at Disney parks.
What characters can fans expect to see on the Coca-Cola cans?
Popular characters from the Star Wars universe, including Darth Vader, Yoda, and Obi-Wan Kenobi, will be featured across various limited-edition cans.
Who developed the Coca-Cola x Star Wars campaign?
The campaign was developed by WPP Open X, with creative direction from Ogilvy, and involved collaboration with several industry partners.
