CMMB and P&G Join Forces to Tackle Cholera Crisis in Sudan
CMMB and P&G Collaborate in South Sudan to Combat Cholera
Catholic Medical Mission Board (CMMB) has initiated an emergency response to the escalating crisis affecting thousands in South Sudan's Upper Nile region and Central Equatoria State. A severe cholera outbreak has put more than 85,700 individuals at risk, primarily affecting children under 14. Alarmingly, the case fatality rates have reached concerning levels, exceeding the emergency thresholds set by the World Health Organization (WHO). Furthermore, a worsening hunger crisis compounds the struggles faced by many throughout the country.
The Importance of Clean Water in Crisis Situations
Jacqueline George, CMMB's Country Director in South Sudan, emphasizes the critical role of clean water and hygiene in halting the cholera outbreak. Thanks to a strong partnership with P&G, CMMB is mobilizing swiftly to provide essential resources to families in the hardest-hit areas, aiming to shield children from this life-threatening disease. For nearly a decade, P&G has been a dedicated partner, enhancing CMMB's mission of health and wellness through their Purifier of Water (POW) sachets.
P&G's Commitment to Health and Community Support
Claude Zukowski, who leads P&G’s Children’s Safe Drinking Water Program, remarked on the significance of access to clean water, acknowledging the valuable collaboration with CMMB that allows for meaningful aid during critical times. As the situation in South Sudan deteriorates, the need for additional resources becomes increasingly urgent, underscoring the necessity to address the multifaceted threats to health and overall well-being.
Multifaceted Emergency Response Efforts
CMMB is actively collaborating with a coalition of local and international organizations in Upper Nile, working toward a comprehensive response to the ongoing emergency. Their efforts include:
- Supporting oral cholera vaccination campaigns led by the Ministry of Health, providing community promotional activities and logistical assistance, with vaccines supplied by UNICEF and WHO.
- Operating mobile clinics in Nasir County, offering treatment for childhood illnesses, emergency care, and nutritional support for displaced individuals.
- Conducting educational outreach focused on cholera prevention and treatment, including promoting oral rehydration therapy and facilitating referrals as necessary.
- Providing essential hospital beds for the Nutrition Stabilization Centre in Renk County Hospital, where overwhelmed resources have led to children sleeping four to a bed.
- Offering mentorship and technical support to local teams operating in Nasir and Renk counties, ensuring quality care is delivered effectively.
Ways to Contribute to the Response
In response to the urgent need for increased assistance, CMMB has launched an emergency campaign to bolster their lifesaving work. Delays could result in preventable deaths, highlighting the urgency of action. Those looking to help can contribute through the CMMB emergency response campaign.
About CMMB and Its Mission
CMMB is dedicated to providing long-term medical and developmental aid to communities grappling with poverty and inadequate healthcare access. With a focus on women’s and children’s health, they deliver sustainable health solutions across various countries including South Sudan. Over the past century, CMMB has made significant strides in enhancing community health through comprehensive healthcare programs, volunteer placements, and distributing vital medical supplies. Recently, their Access to Medicines program delivered nearly $279 million in medical aid to 32 countries, further showcasing their commitment to global health improvements.
Frequently Asked Questions
1. What is the main focus of CMMB's emergency response in South Sudan?
CMMB's emergency response focuses on combating the cholera outbreak and addressing the accompanying hunger crisis through clean water distribution and medical support.
2. How has P&G supported CMMB’s efforts?
P&G has provided Purifier of Water sachets and ongoing support, crucial for ensuring access to clean water in the affected communities.
3. What types of assistance does CMMB offer on the ground?
CMMB provides medical treatment, vaccination support, educational outreach on cholera, and logistical aid in various capacities.
4. Why is clean water important in the fight against cholera?
Clean water helps prevent the spread of cholera and ensures that communities can maintain hygiene, significantly reducing health risks.
5. How can individuals help with CMMB’s emergency efforts?
Individuals can contribute by donating to CMMB’s emergency campaign, helping to provide essential resources and support in crisis situations.
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