Clorox Finalizes Sale of Its VMS Business
The Clorox Company (NYSE: CLX) has closed the sale of its Better Health Vitamins, Minerals, and Supplements (VMS) business to Piping Rock Health Products, LLC. The transaction, part of a broader portfolio strategy, includes the well-known brands Natural Vitality, NeoCell, Rainbow Light, and RenewLife, together with the associated trademarks and facilities. In short, Clorox has exited VMS to focus its attention and resources elsewhere—on the parts of the company best aligned with its long-term goals.
Sharpening the Portfolio for Growth and Efficiency
Completing this divestiture underscores Clorox’s intent to simplify what it makes and sells. By stepping away from the VMS category, the company expects to reduce volatility in its results and support steadier sales growth. Management’s aim is clear: concentrate on businesses where Clorox has strong advantages, improve how the pieces fit together, and make profitability more durable over time.
This shift is also designed to structurally improve profit margins. By reallocating focus to core categories, Clorox anticipates a more consistent performance profile—less noise quarter to quarter and a clearer path to profitable growth. The outcome they’re driving toward is discipline, focus, and long-term value creation.
Sustainability and Community at the Core
Clorox has long tied its business to sustainability and community well-being, integrating environmental, social, and governance (ESG) considerations into daily operations. The company was recently ranked first on Barron’s 100 Most Sustainable Companies list for two consecutive years—recognition that reflects a sustained commitment to responsible practices, not a one-off effort. That through line—care for people and the planet—remains intact as the portfolio evolves.
About The Clorox Company
The Clorox Company (NYSE: CLX) is a leader in consumer products that support health and wellness. Founded in 1913 and headquartered in Oakland, California, Clorox offers trusted brands that millions rely on at home and at work. Its popular names—such as Burt’s Bees®, Glad®, and Liquid-Plumr®—are found in nearly 90% of U.S. homes, a reach that speaks to everyday relevance and trust built over generations.
A Broad, Trusted Brand Family
Clorox is far more than cleaning wipes and bleach. Its portfolio spans categories to meet a wide range of consumer needs. Alongside the household brands many people know, the company also offers international names like Clorinda® and Chux®. That breadth—local favorites and global staples, side by side—reinforces Clorox’s standing as a household name and keeps the company close to the routines of daily life.
What’s Next for Clorox
With the VMS divestiture complete, Clorox plans to invest more deeply in its remaining core businesses. The goal is to focus innovation where it can have the most impact, streamline operations, and strengthen execution. Leadership expects this tighter alignment to enhance efficiency and support increased shareholder value over time.
As the company moves forward, its commitment holds steady: operate responsibly, advance environmental goals, and support community health. Strategy may shift as the market does; the guiding principles remain the same.
Frequently Asked Questions
What prompted Clorox to divest its VMS business?
Clorox divested the VMS business to streamline its portfolio, reduce volatility, and support more predictable sales growth. The move concentrates resources on core categories where the company sees the strongest fit and the best opportunity to improve margins over time.
Which brands are included in the divestiture?
The sale to Piping Rock Health Products, LLC includes Natural Vitality, NeoCell, Rainbow Light, and RenewLife, along with related trademarks and facilities. Those brands, and the assets that support them, are no longer part of Clorox.
How does this divestiture affect Clorox’s overall strategy?
It tightens Clorox’s focus on its core businesses, with an eye toward stronger operational efficiency and profitability. By simplifying the portfolio, the company expects steadier performance and a clearer path to consistent, profitable growth.
What initiatives does Clorox have in place for sustainability?
Clorox integrates ESG considerations into its operations and was ranked first on Barron’s 100 Most Sustainable Companies list for two consecutive years. That recognition reflects ongoing efforts to run the business responsibly and support community well-being.
What other brands does Clorox own?
Beyond the former VMS brands, Clorox owns widely used consumer names, including Brita®, Burt’s Bees®, and Pine-Sol®, as well as other trusted brands such as Glad® and Liquid-Plumr®. The company also offers international brands like Clorinda® and Chux®.
