CleanCo Unveils Innovative Brand Refresh for Alcohol-Free Spirits
CleanCo, an industry leader in non-alcoholic spirits, has recently introduced a significant brand relaunch. This refresh marks a significant transition from offering spirits with 0.4% ABV to a completely alcohol-free range with 0.0% ABV. The new product line made its debut online and at retail locations in sync with the popular Sober October initiative, coinciding with the festive holiday season.
Since its founding in 2019 and subsequent U.S. launch in 2021, CleanCo has quickly cemented its position as a frontrunner in the no-and-low-alcohol market. Being among the pioneer brands to provide an extensive range of non-alcoholic alternatives to traditional spirits, CleanCo has gained recognition as the top-selling independent spirits brand globally. It boasts the most five-star ratings on Trustpilot and has garnered a remarkable collection of 21 awards, including the title of Non-Alcoholic Producer of the Year at a recent prestigious spirits competition.
Addressing the Need for Inclusive Drinking Options
Spencer Matthews, the visionary founder of CleanCo, shared his thoughts on the previous limitations faced by non-drinkers. "A few years ago, if you were at a bar or restaurant and opted for a non-alcoholic choice, you were typically left with boring options like plain water or sugary sodas. CleanCo was established to provide flavorful alternatives that enhance the overall drinking experience, regardless of one's choice to consume alcohol. Our mission from the start has been to offer inclusive options without compromising taste, ensuring everyone can enjoy a delightful drink, whether they’re abstaining for a night or making a longer-term choice."
As sales soared last year, with one CleanCo cocktail sold every eight seconds, the brand is experiencing rapid growth, significantly outpacing the broader non-alcoholic sector. This impressive performance underscores the growing demand for quality no- and low-alcohol beverages in the marketplace.
Sustainable and Modern Designs
The updated CleanCo branding, created in collaboration with a leading packaging design agency, honors traditional spirits while introducing contemporary elements aimed at reducing the brand’s environmental impact. The redesigned bottles maintain their recognizable hexagonal shape yet feature a new construction that conserves 20% of the glass used, minimizing their carbon footprint.
With this fresh packaging, each bottle created now requires half the energy in production compared to previous models. This change allows for more efficient shipping, increasing the quantity of bottles transported per pallet while significantly reducing the need for transportation, cutting back the brand's carbon emissions considerably.
Deliciously Crafted Alcohol-Free Spirits
CleanCo is proud to announce that all products within their range are now completely alcohol-free at 0.0% ABV while continuing to offer sugar-free, gluten-free, and vegan-friendly options. Each serving includes only about 10 calories, allowing individuals to enjoy the rich flavors without guilt.
In Matthews' words, "We aimed to craft premium-quality spirits that embody a luxurious appearance and taste while making strides in sustainability. Transitioning to a 0.0% ABV is a crucial step for CleanCo, allowing us to cater to consumers who prefer abstaining entirely from alcohol for health or personal reasons. We're thrilled to lead the way for those wishing to enjoy high-quality drinking experiences without alcohol."
CleanCo's revamped alcohol-free offerings include Clean G (gin alternative), Clean R (spiced rum alternative), Clean T (tequila alternative), Clean V (vodka alternative), and Clean W (whiskey alternative), all available on various e-commerce platforms and top retailers across the nation.
About CleanCo
Founded in 2019 by entrepreneur and TV personality Spencer Matthews, CleanCo has escalated to serve as the top independent non-alcoholic spirits brand worldwide. Its diverse portfolio includes Clean T (Tequila), Clean G (Gin), Clean R (Rum), Clean V (Vodka), and Clean W (Whiskey), delivering unparalleled non-alcoholic counterparts to traditional spirits without sacrificing quality or taste. CleanCo has recently earned multiple accolades in the industry, making significant strides in taste-focused innovation in the non-alcoholic sector. The products are accessible at leading retailers, restaurants, and online for an affordable price of $29.99.
Frequently Asked Questions
What are CleanCo's new brand changes?
CleanCo has relaunched its brand, transitioning to 0.0% ABV alcohol-free spirits while enhancing their design and sustainability practices.
What type of products does CleanCo offer?
CleanCo offers a variety of alcohol-free spirits including gin, rum, tequila, vodka, and whiskey alternatives.
What is the significance of CleanCo's new packaging?
The new packaging design conserves 20% more glass, reduces carbon emissions, and enhances sustainability in production and transportation.
Is CleanCo suitable for individuals avoiding alcohol?
Yes, CleanCo's entire range is designed specifically for people who choose to abstain from alcohol, making them perfect for any occasion.
Where can I purchase CleanCo products?
CleanCo products are available on their website, through online retailers like Amazon, and in various leading retail stores.
