Claudia Márquez Steps Up as COO at Hyundai Motor America

Claudia Márquez Takes on New Role as COO of Hyundai Motor America

Hyundai Motor America has made a significant executive appointment with Claudia Márquez becoming the new Chief Operating Officer (COO). This move is set to enhance Hyundai's commercial operations in the United States, emphasizing customer-focused growth strategies across the brand.

Commitment to Growth and Excellence

As COO, Márquez will report directly to Randy Parker, the CEO of Hyundai and Genesis Motor North America. Her extensive experience positions her perfectly to lead Hyundai's U.S. business operations. "Claudia's extensive experience and proven track record of driving growth and building brands make her a perfect addition to lead the Hyundai team," said Parker. She embodies the vision and commitment that aligns with Hyundai's mission of delivering exceptional value to its customers and dealers.

Leadership Responsibilities

Márquez will carry significant responsibilities, overseeing all aspects of sales, distribution, product line management, and aftersales activities. She will share the responsibility of developing Hyundai's dealer network in the U.S., which is crucial for driving substantial market share growth. This includes implementing comprehensive sales strategies designed to maximize dealer performance, bolster dealer relationships, and elevate customer experiences.

Achievements in Previous Roles

Prior to her role at Hyundai, Márquez served as the COO of Genesis Motor North America. During her tenure, she led the brand to achieve annual sales records and significantly increase market share, establishing Genesis as one of the fastest-growing luxury brands. Her leadership at Genesis fostered a unique customer orientation, rooted in the brand's authentic Korean heritage, which was pivotal in expanding its retail network that now boasts over 60 facilities in the U.S.

Experience in the Automotive Industry

Márquez's automotive career includes key roles that showcase her expertise in sales and marketing. Before joining Genesis, she was the CEO of Hyundai Motor Mexico, where she successfully raised sales and strengthened dealer relations. Her previous positions include vice president of sales and vehicle operations at Nissan, senior director of sales at Infiniti, and director of marketing for Nissan in Latin America and the Caribbean. Her diverse background also includes roles with BMW Group Mexico and MINI.

Hyundai's Vision and Economic Impact

Hyundai Motor America is dedicated to offering consumers a technology-rich lineup that includes cars, SUVs, and electrified vehicles. The company is committed to its "Progress for Humanity" vision. Operations in the U.S. are extensive, encompassing North American headquarters and several state-of-the-art facilities such as the Hyundai Motor Manufacturing Alabama assembly plant and Hyundai Motor Group Metaplant America. Collectively, these facilities and Hyundai's 835 independent dealerships play a crucial role in contributing approximately $20.1 billion annually to the U.S. economy, supporting nearly 190,000 jobs.

Frequently Asked Questions

Who is Claudia Márquez?

Claudia Márquez is the recently appointed Chief Operating Officer of Hyundai Motor America, bringing extensive experience in the automotive industry.

What are Márquez's responsibilities as COO?

As COO, she will oversee sales, distribution, product management, and aftersales activities for Hyundai in the U.S.

What significant achievements did Márquez have at Genesis?

Under her leadership, Genesis set new sales records and became one of the fastest-growing brands in the luxury automotive market.

What is Hyundai's economic contribution to the U.S.?

Hyundai contributes approximately $20.1 billion and supports over 190,000 jobs in the U.S. economy.

How does Hyundai's vision align with Márquez's experiences?

Márquez's commitment to customer experience and brand growth aligns with Hyundai's mission to deliver exceptional value.

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