CJ 4DPLEX Partners with SM Cinema for Screen Innovation

CJ 4DPLEX and SM Cinema Partner for Revolutionary Cinema

CJ 4DPLEX, a prominent player in global cinema technology, is excited to announce a major partnership with SM Cinema, the largest exhibitor in the Philippines. This collaboration melds state-of-the-art cinematic experience with cutting-edge technology, set to dazzle Filipino audiences.

Introducing SCREENX to the Philippines

The partnership will introduce SCREENX, a 270-degree panoramic cinema format that transforms how films are presented in auditoriums across the country. This innovative format expands the viewable image beyond the main screen to include the side walls of the theater, creating a truly immersive experience for viewers.

A Milestone for Filipino Moviegoers

Set to launch at the iconic SM Mall of Asia, one of the largest malls in the region, the SCREENX auditorium represents a pivotal moment in the local film industry. SM Cinema, with over 76 locations nationwide, aims to enhance the cinematic experience by incorporating this groundbreaking technology.

According to Jun Bang, the CEO of CJ 4DPLEX, "This launch signifies a remarkable step forward in our mission to redefine storytelling through innovative cinematic experiences." The new SCREENX auditorium at SM Mall of Asia is positioned to provide moviegoers an unparalleled viewing adventure.

CJ 4DPLEX's Technological Advancements

CJ 4DPLEX stands at the forefront of cinema technology, headquartered in Seoul, with additional offices in Los Angeles and Beijing. The company's commitment to innovation has led to the development of various immersive experiences such as SCREENX and 4DX, enhancing the way films are experienced worldwide.

Enhanced Movie Experience with 4DX

The 4DX format complements SCREENX by adding sensory elements such as motion, scent, and environmental effects, further immersing the audience in the film. With over 775 4DX auditoriums worldwide, this technology has received acclaim for its ability to engage audiences in unique ways.

SM Cinema's Commitment to Excellence

As a key player in the Philippines' entertainment landscape, SM Cinema operates over 300 screens across the nation. It has long been dedicated to providing exceptional cinematic experiences. Steven T. Tan, President of SM Supermalls, expressed pride in advancing the quality of entertainment available to moviegoers in the Philippines.

The collaboration with CJ 4DPLEX not only enhances the cinematic offerings but also emphasizes SM Cinema's dedication to introducing world-class innovations that elevate the moviegoing experience.

Looking Ahead to a New Era in Cinema

With the launch of SCREENX in the Philippines, audiences can expect an exciting new avenue for cinematic storytelling. This collaboration promises to bring films to life in new and fascinating ways, transforming the traditional movie experience into something more dynamic and engaging.

Frequently Asked Questions

What is SCREENX?

SCREENX is an innovative cinema technology that provides a 270-degree panoramic visual experience by extending the movie image onto the side walls of the theater.

Where will the first SCREENX auditorium be located?

The first SCREENX auditorium in the Philippines will open at the SM Mall of Asia, a prominent shopping destination known for its size and variety of entertainment options.

What other formats does CJ 4DPLEX offer?

In addition to SCREENX, CJ 4DPLEX also offers 4DX and Ultra 4DX formats, which include multi-sensory enhancements for a more immersive viewing experience.

How many SCREENX auditoriums are there worldwide?

There are over 435 SCREENX auditoriums in 40 countries, highlighting the international reach and popularity of this technology.

What is the mission of CJ 4DPLEX?

CJ 4DPLEX aims to redefine cinematic storytelling through innovative technologies that immerse audiences in the film experience like never before.

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