CJ 4DPLEX Partners with Apple Cinemas for New ScreenX Theaters
Exciting Collaboration for ScreenX Auditoriums
CJ 4DPLEX, a leader in cinema technology, has joined forces with Apple Cinemas to introduce a new wave of cinematic experience. This exciting partnership aims to launch five cutting-edge ScreenX auditoriums across various cities, enriching the movie-going experience for audiences nationwide.
What is ScreenX?
ScreenX is an innovative cinematic technology that transforms the traditional viewing environment by extending selected film sequences onto the left and right walls of the auditorium. This pioneering approach creates a breathtaking 270-degree panoramic experience, often described as the world’s first multi-projection cinema.
First Locations Announced
Initially, the new ScreenX theaters will open in locations managed by Apple Cinemas. The first two outlets will be situated in Warwick Mall and White Plains City Center, scheduled to welcome moviegoers soon. The subsequent three venues are projected to launch during the upcoming years, continuing their expansion throughout the country.
Industry Insights
As this technology captures the imagination of audiences worldwide, Don Savant, President and CEO of CJ 4DPLEX Americas, expressed his excitement about this collaboration. He stated, "This initiative represents a significant move toward our goal of bringing exclusive cinema experiences to a broader audience, partnering with a fast-growing independent cinema chain."
The Vision of Apple Cinemas
Siva Shan, Co-Founder of Apple Cinemas, also voiced enthusiasm for the partnership. He remarked, "Collaborating with CJ 4DPLEX allows us to introduce a transformative cinema experience to our patrons. The unique atmosphere created by ScreenX invites viewers to immerse themselves completely into the story. With our first locations confirmed, we are eager to expand further."
Apple Cinemas: A Growing Chain
With a robust presence across multiple states, Apple Cinemas is a rapidly expanding independent cinema chain known for showcasing a blend of blockbuster hits and independent films. Their exceptional approach to entertainment aims to provide an elevated cinema experience, enhanced by luxury amenities and a diverse programming lineup.
Anticipating Upcoming Releases
The launch of these auditoriums is perfectly timed to coincide with several high-profile film releases. Audiences can look forward to enjoying films such as "Joker: Folie A Deux," "Gladiator II," and "Wicked," along with Disney's latest installment, "Mufasa."
About CJ 4DPLEX
CJ 4DPLEX is headquartered in Seoul with branches in Los Angeles and Beijing. They specialize in developing revolutionary film technology that includes ScreenX and 4DX, ensuring that viewers can enjoy films in previously unimaginable ways.
Expanding the Cinema Experience
ScreenX sets itself apart as the latest advancement in cinema technology, offering a 270-degree field of view that brings audiences directly into the heart of the action. With over 370 ScreenX auditoriums in operation across 40 countries, the popularity of this unique viewing experience continues to grow.
4DX: A Multi-Sensory Experience
Alongside ScreenX, CJ 4DPLEX has also pioneered 4DX, which adds sensory elements such as motion, water, and scents to traditional viewing, creating a deeply immersive cinema experience. To date, there are more than 790 4DX auditoriums globally.
About Apple Cinemas
Founded in 2010, Apple Cinemas has rapidly grown to operate a total of 12 locations across six states, featuring a mix of major releases and independent films. Renowned for their commitment to family entertainment, Apple Cinemas aims to provide a friendly atmosphere equipped with the latest in cinema technology. Their amenities include premium seating and gourmet concession options, enhancing every visit.
Frequently Asked Questions
1. What is the ScreenX experience?
ScreenX offers an immersive 270-degree cinematic experience that extends selected moments of a film onto the auditorium's side walls, bringing viewers deeper into the story.
2. Where will the first ScreenX locations open?
The first ScreenX auditoriums will be in Warwick Mall and White Plains City Center, with additional theaters planned for future openings.
3. How does CJ 4DPLEX enhance the cinema experience?
CJ 4DPLEX enhances cinema experiences through innovative technologies like ScreenX and 4DX, providing viewers with unique and captivating options for film enjoyment.
4. What is the timeline for additional ScreenX locations?
Three additional ScreenX locations are anticipated to open in 2025 and 2026 as part of the partnership's expansion goals.
5. What types of films will feature in the new theaters?
The new ScreenX auditoriums will showcase a mix of major blockbuster films and independent productions, ensuring a diverse selection for moviegoers.
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