Citizens Bank Fosters Boston's Entertainment Scene with Sponsorships

Citizens Bank Enhances Live Entertainment in Boston

Citizens Bank has exciting news for fans of live entertainment in Boston! The bank announced that it has become the Official Bank of the MGM Music Hall at Fenway. This venue is a shining jewel in Boston’s vibrant entertainment scene, renowned for hosting incredible musical performances and events. The partnership also extends to the CollegeFest Boston, a popular back-to-school festival taking place at the Citizens House of Blues. These initiatives underline Citizens' commitment to enriching the cultural fabric of the city.

New Sponsorships and Unique Experiences

In becoming a partner with MGM Music Hall and CollegeFest, Citizens Bank is not just looking to enhance its brand visibility; it's also focused on providing unique experiences for its customers. Citizens' team is dedicated to creating opportunities for fans to enjoy exclusive ticket offerings, VIP experiences, and access to insider events. “The addition of MGM Music Hall at Fenway to the Citizens Live portfolio is a natural extension of our mission to support beloved arts centers,” said Lisa Murray, President of Citizens Massachusetts. This sentiment highlights the bank's commitment to boosting local artistry and entertainment.

MGM Music Hall: A Premier Destination

What makes MGM Music Hall a must-visit location? Situated right beside the iconic Fenway Park, this state-of-the-art venue has quickly emerged as a focal point for live music enthusiasts. It is no wonder that Citizens bank has chosen to support this vibrant community hub. With the help of Citizens, MGM Music Hall is poised to host a series of acclaimed concerts and events, which will undoubtedly enhance the city’s cultural landscape further.

Citizens Live Program and Benefits

With Citizens Live, the bank’s innovative music and entertainment program created in partnership with Crossroads Presents, customers can expect to full advantage of special benefits. The initiative allows debit and credit card holders unique access at a range of sponsored venues. These benefits include presale tickets and early entry opportunities at concerts held at venues such as Brighton Music Hall and Paradise Rock Club, alongside MGM Music Hall.

Celebrating with a Traveling Road Show

In celebration of these new sponsorships, Citizens is launching “Citizens Live on Tour,” a dynamic two-week event designed to engage fans where they are. During this tour, which is set to unfold in various popular spots around the city, attendees can participate in interactive pop-up experiences. These experiences will not only entertain but also provide chances to win free tickets to events. This initiative perfectly integrates entertainment and community engagement, echoing the bank's vision of accessibility in the arts.

Connecting Students at CollegeFest Boston

The sponsorship of CollegeFest Boston marks a significant new chapter in the largest back-to-school festival in the city. Taking place at Citizens House of Blues, this exciting event allows students from the Greater Boston area to connect with local businesses, network with peers, and enjoy a lively day filled with music. With countless opportunities for students to engage, this event embodies the spirit of collaboration and community.

Partnerships that Elevate Musical Experiences

Citizens’ partnership with Crossroads Presents brings yet another layer to the thriving live music scene in Boston. “This incredible venue is the heartbeat of Boston’s live music scene,” stated Don Law, President of Crossroads Presents. The collaboration will enhance the direct connection between fans and artists, creating memorable experiences for everyone involved.

Looking Ahead: Supporting Live Music

With the addition of MGM Music Hall, Citizens Bank now proudly supports six concert venues that host over 800 shows annually, attracting upwards of 1,000,000 fans. Since the inception of the Citizens Live initiative in 2019, the bank has facilitated the purchase of more than 50,000 presale concert tickets for events held at its sponsored venues.

About Citizens Financial Group, Inc.

Citizens Financial Group, Inc. is a leading financial institution in the United States, managing approximately $219.9 billion in assets. Headquartered in Providence, Rhode Island, the bank is dedicated to meeting the wide-ranging needs of its customers through a variety of banking products and services. Their approach focuses on delivering tailored advice and solutions, enriching the customer experience through integrated banking services across 14 states and the District of Columbia.

Frequently Asked Questions

What are the new sponsorships announced by Citizens Bank?

The new sponsorships include becoming the Official Bank of MGM Music Hall at Fenway and being the presenting sponsor of CollegeFest Boston.

How will Citizens Bank benefit customers through these sponsorships?

Customers will enjoy exclusive ticket offers, VIP experiences, and insider access to events at the sponsored venues.

What is the Citizens Live program?

Citizens Live is a music and entertainment program that offers benefits such as presale tickets and early entry to concerts for debit and credit card customers.

What is Citizens Live on Tour?

Citizens Live on Tour is a two-week traveling event that features interactive experiences and gives attendees a chance to win free tickets to shows.

What is CollegeFest Boston?

CollegeFest Boston is a back-to-school festival where students can connect with local businesses and enjoy a day of music and entertainment.

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