Cineverse Expands Data Security with LiveRamp Integration
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Cineverse Enhances Data Capabilities through LiveRamp Integration
LiveRamp's solution boosts data security and accuracy for Cineverse's advertisers, accessible to all Matchpoint™ customers.
Cineverse Corp. (NASDAQ: CNVS), an innovative streaming technology and entertainment company, announces the full integration of LiveRamp's Authenticated Traffic Solution. This cutting-edge technology offers a cookieless infrastructure designed to be utilized by all current and future customers of Matchpoint™, Cineverse's proprietary OTT solution that accelerates content distribution without compromising quality.
"Authenticated identity allows advertisers to connect with more valuable audiences while creating new collaboration opportunities for Cineverse advertisers today," noted Pete Erickson, Head of Publisher Development at LiveRamp. He stated, "Utilizing LiveRamp's Authenticated Traffic Solution allows Cineverse and its advertisers to harness their first-party data, enhancing consumer experiences while ensuring strong data protection and robust personalization for the rapidly evolving CTV sector."
With intense competition in today's online marketplace, utilizing first-party data effectively can provide significant advantages to advertisers. LiveRamp's Authenticated Traffic Solution enables Cineverse's advertisers to ensure user authentication across platforms while personalizing and measuring their efforts on Cineverse and throughout LiveRamp’s entire authenticated ecosystem, resulting in enhanced performance signals. The solution allows Cineverse and its advertisers to work using LiveRamp's durable identifier, RampID, providing secure access to valuable first-party data without needing to expose details to third parties. RampID facilitates reaching authenticated audiences at scale, providing personalized experiences wherever consumers engage.
Moreover, Terry City, Senior Vice President of Direct Ad Sales at Cineverse, stated, "The activation of LiveRamp's Authenticated Traffic Solution will bolster Cineverse's offerings, providing privacy-centric advertising solutions across all Cineverse-powered brands and services. With privacy and end-user data protection at the forefront, this solution allows brands to effectively activate against Cineverse users while keeping personal information secure. It doubles as a value addition for existing advertisers and serves as a compelling proposition for future clients."
Cineverse's commitment to technological advancement is evident through integrations like LiveRamp ATS and Matchpoint™, which powers its own diverse content network. This commitment underscores Cineverse's vision to lead in the distribution of entertainment.
About Cineverse
Cineverse is at the forefront of entertainment technology, delivering over 70,000 premium films, series, and podcasts to over 150 million unique viewers monthly. It offers comprehensive streaming solutions tailored for some of the most recognized brands and operates a robust network of fan-focused channels. Through innovative solutions like Matchpoint™, Cineverse (NASDAQ: CNVS) shapes the future of entertainment. For more information, visit cineverse.com.
Frequently Asked Questions
What is LiveRamp's Authenticated Traffic Solution?
LiveRamp's Authenticated Traffic Solution is a cookieless infrastructure that allows advertisers to authenticate users and leverage first-party data for enhanced advertising experiences.
How does Cineverse benefit from this integration?
This integration improves data security and accuracy for Cineverse's advertisers, helping them reach and engage valuable audiences more effectively.
What does Matchpoint™ offer to Cineverse customers?
Matchpoint™ is an OTT solution that enables faster and cost-effective content distribution without sacrificing quality for organizations.
How many viewers does Cineverse reach monthly?
Cineverse reaches over 150 million unique viewers each month with its extensive library of films, series, and podcasts.
Why is privacy important in advertising?
Privacy in advertising is crucial to protect users' personal information while ensuring effective targeting and personalization, fostering trust in advertising practices.
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