Cindi Dias Appointed VP and GM of KBAK and KBFX Stations
Cindi Dias Takes the Helm as VP and General Manager
Sinclair Broadcast Group has exciting news with the recent appointment of Cindi Dias as Vice President and General Manager of KBAK and KBFX stations. This momentous decision signifies a new era for the stations in Bakersfield, where Dias will provide strong leadership and vision.
Experience and Leadership in Radio and Television
Cindi Dias brings a wealth of experience to her new role, having spent 17 years as the General Sales Manager at KBAK and KBFX. Her extensive background in multimedia sales and management, spanning over 30 years, makes her an ideal candidate for steering these two key television stations in the region.
Prior to her time at KBAK and KBFX, Dias began her career in Los Angeles with Petry Television. She then transitioned to Bakersfield, where she honed her skills in radio as an account executive for KERO and KSMJ. This journey provided her with insight and a deep understanding of the local media landscape.
Rob Weisbord's Support for Dias
Rob Weisbord, Sinclair’s Chief Operating Officer and President of Local Media, expressed enthusiasm about Dias's leadership. He stated, “We are thrilled Cindi will now be leading the stations in Bakersfield, where she has deep relationships in the market.”
He emphasized her successful track record in management and her ability to foster strong leadership teams within the company. With her background, Dias is expected to build on the existing momentum in the Bakersfield market.
Commitment to the Community
In her statement announcing her new role, Cindi emphasized her dedication to the Bakersfield community. She said, “I am extremely honored to be named vice president and general manager of Eyewitness News KBAK and KBFX. My commitment to the Bakersfield community, our dedicated employees, and valued advertisers, has never been stronger.”
This commitment highlights her desire to continue serving the community with excellence through innovative approaches and effective marketing strategies.
Embracing New Challenges
As she steps into her role, Cindi is eager to lead her talented team into the future of broadcasting. She recognizes the exciting changes happening within the industry and is prepared to embrace new challenges. Her vision includes finding fresh ways to engage audiences and meet their needs.
About Sinclair Broadcast Group
Sinclair Broadcast Group is part of Sinclair, Inc. (NASDAQ: SBGI), a prominent media company known for delivering local news and sports. The group operates and manages 185 television stations across 86 markets, ensuring comprehensive coverage of significant events and local stories.
In addition to its popular television stations, Sinclair owns the Tennis Channel and several multicast networks like Comet, CHARGE!, and TBD. With a diverse content portfolio, Sinclair aims to deliver quality information across multiple platforms, including over-the-air broadcasts and online streaming through its aggregation service, NewsON.
Frequently Asked Questions
Who is Cindi Dias?
Cindi Dias is the newly appointed Vice President and General Manager of KBAK and KBFX, with over 30 years of experience in broadcast and multimedia sales.
What is Sinclair Broadcast Group?
Sinclair Broadcast Group is a major media company that operates numerous television stations and provides a variety of news and entertainment services.
What is KBAK and KBFX?
KBAK (CBS) and KBFX (FOX) are local television stations in Bakersfield, California, providing news and entertainment to the community.
What is Sinclair's market reach?
Sinclair Broadcast Group operates 185 TV stations across 86 markets in the United States, ensuring wide-reaching local news coverage.
How can one learn more about Sinclair?
More information about Sinclair and their services can be accessed through their website at www.sbgi.net.
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