CHOYA Ginza BAR Launches Iconic Umeshu Experience in Hong Kong
CHOYA Ginza BAR: A Taste of Tradition in Hong Kong
CHOYA UMESHU CO., LTD., known for its exquisite ume fruit beverages, has embarked on an exciting journey with the launch of its umeshu cocktail specialty bar, branded as "The CHOYA Ginza BAR Hong Kong." This new location marks a significant step for the company aimed at expanding its presence in international markets.
Background of CHOYA
Founded in Osaka, CHOYA has built a reputation for creating quality Umeshu, a traditional Japanese liqueur made from ume fruits. The newly opened bar in Hong Kong is operated in partnership with FOUR SEAS MERCANTILE LIMITED. Located in the vibrant Causeway Bay, this bar promises a blend of authentic Japanese culture and the lively local atmosphere.
International Expansion of the CHOYA Brand
The concept behind CHOYA's expansion to Hong Kong stems from its previous success with the Ginza location in Tokyo. Since its inception in November 2019, the Tokyo bar has become a focal point for over 20,000 customers each year, who visit to savor the unique flavors and rich heritage of Umeshu.
What Makes The CHOYA Ginza BAR Unique?
This bar is not merely a place to drink; it is a cultural experience designed to immerse visitors in the traditions of Japanese ume. Each cocktail reflects the craftsmanship that goes into CHOYA's products, emphasizing the quality, maturation, and natural essence of ume.
A Unique Menu
At the Hong Kong bar, two skilled bartenders will provide a menu of cocktails inspired by the creations at the original Ginza location. Moreover, they will introduce innovative concoctions that celebrate ume in fresh, exciting ways. This focus on creativity sets The CHOYA Ginza BAR apart, ensuring every visit offers something new.
Atmosphere and Ambiance
The CHOYA Ginza BAR is designed to be a sophisticated venue where patrons can enjoy not only drinks but also a complete sensory experience. The ambiance reflects a modern yet traditional Japanese aesthetic, inviting guests to relax and appreciate the nuances of Umeshu.
Bar Operating Details
Bar information:
Name: The CHOYA Ginza BAR Hong Kong
Hours: 12:00 PM – 10:30 PM (Last Order: 10:00 PM)
Location: Shop A, 8/F, Lee Theatre Plaza, No. 99 Percival Street, Causeway Bay, Hong Kong
Phone Number: +852 9838 0986
Through this venture, CHOYA aims to share its authentic Umeshu products and innovative cocktails with a global audience, bringing both traditional craft and modern trends to life. With such dedication to quality, customers can expect a memorable experience, whether they're seasoned Umeshu drinkers or trying it for the first time.
Frequently Asked Questions
What is the concept behind the CHOYA Ginza BAR?
The CHOYA Ginza BAR concept focuses on showcasing the rich tradition of Umeshu while providing innovative cocktail experiences that highlight the unique flavor of ume fruit.
Where is the CHOYA Ginza BAR located?
It is located in the Causeway Bay area of Hong Kong, specifically at Shop A, 8/F, Lee Theatre Plaza.
What are the bar's operating hours?
The bar operates daily from 12:00 PM to 10:30 PM, with the last orders taken at 10:00 PM.
Who operates the CHOYA Ginza BAR in Hong Kong?
The bar is managed by CHOYA's Hong Kong distributor, FOUR SEAS MERCANTILE LIMITED, ensuring an authentic experience for patrons.
Can visitors expect unique cocktails at this bar?
Yes, the CHOYA Ginza BAR features a menu with signature cocktails inspired by the original Ginza location, alongside new creations that explore the possibilities of Umeshu.
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