ChoiceOne Bank Celebrates dotCOMM Gold Award for Innovation

ChoiceOne Bank Celebrates dotCOMM Gold Award for Innovation

ChoiceOne Financial Services, Inc. and ChoiceOne Bank (NASDAQ: COFS) are thrilled to announce that their redesigned website, choiceone.bank, has earned a prestigious Gold Award from the dotCOMM Awards. This honor recognizes the excellence in web creativity and digital communication, highlighting the bank's commitment to innovative technology and customer service.

Significant Recognition in Digital Communication

The dotCOMM Awards are administered by the Association of Marketing and Communication Professionals (AMCP), which evaluates around 20,000 entries from creators worldwide each year. Winning entries include contributions from individual communicators to Fortune 50 companies, showcasing a broad spectrum of digital achievement.

"We are incredibly proud to receive the Gold Award from dotCOMM, highlighting our website's redesign that greatly enhances user experience," said Michael J. Burke, Jr., President of ChoiceOne. He emphasized that as a community bank, the institution prioritizes innovative services, ensuring that customers can easily access their digital banking needs through a streamlined interface.

The Impact of Technology on Banking Relationships

ChoiceOne Bank's website is not only a platform for financial transactions but also serves to foster long-lasting relationships with customers through their full-service branches. Burke noted, "Our website provides high-speed convenience alongside best-in-class financial solutions, allowing our customers to effortlessly manage their finances while still feeling connected to a local bank." This balance of technology and personal service is crucial in today's banking environment.

Innovative Strategies for Enhanced Customer Interaction

Danielle Chateauvert, Vice President of Marketing at ChoiceOne, expressed gratitude for the global recognition, stating, "Our strategies focus on leveraging the best technology available while maintaining our personal touch in banking." Through collaboration with former community banker Eric Cook and his WSI agency team, ChoiceOne implemented new features aimed at helping customers navigate their financial options intuitively.

This redesign was instrumental during the celebration of the bank's 125th Anniversary, ensuring that the new functionalities support the mission of providing superior service. The award serves as a testament to the marketing team's efforts to transform the website into a vital resource for customer financial needs.

About dotCOMM Awards

Founded in 1994, the dotCOMM Awards recognize excellence in web creativity and digital communication. Administered by the AMCP, this program has reviewed over 200,000 entries globally, establishing itself as one of the most respected competitions in the marketing and communications industry. The awards reflect various components of digital engagement, including interactivity, content, and social media effectiveness.

Entrants range from designers and developers to corporate executives, all contributing to an evolving landscape of digital marketing and communication strategies.

About ChoiceOne Financial Services

ChoiceOne Financial Services, Inc. operates from Sparta and is the holding company for ChoiceOne Bank, which has approximately $2.6 billion in assets, making it one of Michigan's largest banks by asset size. The bank maintains a commitment to its community by providing insurance and investment products through its subsidiary, ChoiceOne Insurance Agencies, Inc.

ChoiceOne is proud of its local heritage and continually seeks to offer innovative financial solutions to its customers while embracing new technologies. The success in achieving the dotCOMM Gold Award validates the bank's efforts to reach the highest standards in digital communication and service quality.

Frequently Asked Questions

What is the dotCOMM Gold Award?

The dotCOMM Gold Award recognizes excellence in web creativity and digital communication across various industries.

What is the significance of the award for ChoiceOne Bank?

The award highlights ChoiceOne's commitment to innovation in their digital presence, enhancing customer experiences through technology.

Who are the judges for the dotCOMM Awards?

The awards are judged by professionals from the AMCP, evaluating thousands of entries from around the world.

How does ChoiceOne use technology to serve its customers?

ChoiceOne integrates advanced digital tools to facilitate user-friendly banking while fostering personal relationships through its branch network.

Where can I learn more about ChoiceOne Bank?

Additional information about ChoiceOne Bank can be found on their website, where they share details about their services and community engagement.

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