Charles & Faust Unveils Southside Select: A Coffee Revolution
Charles & Faust Introduces Its Inaugural Coffee Roast
Charles & Faust, a vibrant new online coffee brand, is proud to share its first creation: The Southside Select. This medium roast ground coffee brilliantly captures the essence of America’s diner culture and the hardworking spirit of its community. With its launch, the brand marks a significant entry into the specialty coffee arena, now delivering its unique flavors across the country.
The Heart of The Southside Select
The Southside Select is inspired by a cherished family recipe that has been revived from the 1990s. This coffee pays homage to the rich flavors and feelings evoked by traditional diner coffee. Although the diner itself closed its doors in the early 2000s, the spirit of that era is vividly alive in this first roast. It offers a perfectly balanced cup, with a rich body complemented by a clean finish, making every sip a tribute to a memorable slice of American culinary history.
Thoughtful Craftsmanship
RJ Charles Taylor, the founder of Charles & Faust, shares the thought process behind The Southside Select launch, stating, "The idea behind The Southside Select was simple: reintroduce a classic flavor profile rooted in tradition. What we have is not flashy – it’s dependable, comforting, and familiar. That’s the kind of coffee we believe still matters.” This philosophy reveals the company’s dedication to providing quality products that resonate with the everyday palates of consumers.
Mission of Recognition and Legacy
The core mission of Charles & Faust extends beyond coffee; it honors personal legacy as well as collective identity. Each roast is crafted to celebrate the hardworking American professionals who frequently go unnoticed, recognizing the value of their labor. Charles & Faust aims to reshape how coffee is perceived – moving from a luxury emblem to a heartfelt acknowledgment of serious work ethic.
Highlighting the Worker’s Fuel
As Taylor reminds us, "Coffee has long been the fuel for the working class. Our coffee is made for the people who’ve earned it – the ones showing up before sunrise, working through weekends, and putting in the kind of effort that rarely gets the spotlight.” By reframing coffee consumption, the brand showcases its commitment to the resilience and dedication of workers everywhere.
Future Directions for Charles & Faust
Initially launching with one carefully curated product demonstrates the focus and precision that Charles & Faust embodies. This strategy aligns with their core values: achieving greatness by sticking to the fundamentals, ensuring each batch meets their high standards. As the brand progresses, there are plans to introduce more varieties of their roasts, each with a story that celebrates everyday professions and the individuals behind them.
Commitment to Quality
As Charles & Faust strides towards expansion, the company is dedicated to maintaining the integrity of its original message. Every future blend will be meticulously developed, reflecting the same commitment to authenticity and quality as The Southside Select. The intention is to curate an impressive range of coffee blends that respect the rich tapestry of American workforce traditions.
Experience Southside Select
Currently, The Southside Select is offered in 12 oz bags exclusively through the company’s website. This initial offering embodies the brand's mission of delivering a coffee experience that pays homage to daily rituals shared by the community.
Frequently Asked Questions
What is the inspiration behind The Southside Select?
The Southside Select is inspired by a family recipe and aims to reflect the rich flavors of traditional diner coffee.
Who is the founder of Charles & Faust?
RJ Charles Taylor is the founder who envisioned a coffee brand honoring the American workforce through its products.
What is the company's mission?
The mission centers around recognizing the hardworking individuals behind the coffee culture and producing quality brews that resonate with their experiences.
Will there be more products in the future?
Yes, Charles & Faust plans to introduce more roasts while upholding their commitment to quality and storytelling through each offering.
How can I purchase The Southside Select?
The Southside Select can be purchased in 12 oz bags exclusively via the company’s website, ensuring fresh delivery to coffee lovers nationwide.
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