Chanson International Launches New Nutrition Formula in China

Chanson International Introduces Innovative Nutrition Formula

Chanson International Holding (Nasdaq: CHSN), a leading provider of bakery, seasonal, and beverage products in China and the United States, has recently made a groundbreaking announcement regarding its latest product, the "Songkang Meal." This nasogastric nutrition formula has received essential registration approval as a Food for Special Medical Purpose (FSMP) in China, marking a significant milestone for the company.

The approval paves the way for the adoption of the "Songkang Meal" in various hospitals within the Xinjiang region. By venturing into the FSMP market, Chanson is not only enhancing its product portfolio but also tapping into new revenue possibilities.

Understanding the Songkang Meal Nutrition Formula

The "Songkang Meal" is specifically designed to cater to the nutritional needs of patients suffering from chronic illnesses, such as diabetes and kidney disease. This innovative formula utilizes a carefully crafted blend of low-glycemic index carbohydrates and plant-based proteins, which ensures optimal nutrient density while promoting gastrointestinal tolerance. What sets this product apart is its incorporation of local Xinjiang ingredients, including sea buckthorn and chickpeas, which further enhances its nutritional profile.

Successful Implementation in Health Facilities

Initial reports indicate that the product has successfully reached numerous patients in hospitals in Xinjiang. Notably, 127 patients have tried the "Songkang Meal," contributing to improved nutritional compliance rates. Furthermore, during its initial month, the product was utilized by over 1,000 patients, leading to positive feedback and indicating a strong reception in the market.

Chanson’s Commitment to Quality Nutrition

As Chanson enters the FSMP sector, it builds on a foundation of years of experience in food innovation and production. The company has leveraged advanced technologies, including freeze-drying and precision temperature control, to develop reliable and high-quality nutrition formulas. By sourcing ingredients locally and centralizing production in Xinjiang, Chanson aims to ensure cost efficiency while maintaining raw material traceability.

Efficient Logistics and Distribution

A significant advantage for Chanson is its established retail network in the Xinjiang region. This logistics capability allows the company to deliver FSMP products to hospitals within an impressive timeframe of 48 hours. This rapid distribution addresses one of the major challenges faced by healthcare facilities in maintaining cold-chain logistics.

Leadership Insights on Future Growth

Mr. Gang Li, the Chairman and CEO of Chanson, recognized the rising demand for specialized clinical nutrition solutions, particularly within China’s aging population. He expressed optimism about the prospects for the "Songkang Meal," stating that it symbolizes a significant step forward for the company. By harnessing its research and development capabilities along with its robust supply chain, Chanson aims to fill an existing gap in the market and foster avenues for growth.

Moreover, Li mentioned the company's ambition to launch five additional nutrition products by 2026 to serve the diverse needs of patients across various age groups. With the successful introduction of the "Songkang Meal," Chanson is well-positioned to scale its business model throughout China.

About Chanson International Holding

Founded in 2009, Chanson International Holding has established itself as a key player in the bakery and beverage sector. With its headquarters located in Urumqi, China, Chanson operates 63 stores across the country, including locations in New York, United States. The company is focused on delivering high-quality bakery items and extensive beverage selections through both physical stores and digital platforms.

Chanson’s mission revolves around providing healthy, nutritious, and ready-to-eat food solutions while maintaining an inviting store environment for customers. The company prides itself on its dedicated product development teams, who continually innovate to meet changing market demands.

Frequently Asked Questions

What is the Songkang Meal?

The Songkang Meal is Chanson International's new nasogastric nutrition formula designed for patients with chronic conditions.

Where has the Songkang Meal been introduced?

It has been approved for use in several hospitals in Xinjiang, China.

What ingredients are in the Songkang Meal?

The formula includes a blend of low-glycemic index carbohydrates, plant-based proteins, and local ingredients like sea buckthorn and chickpeas.

How is Chanson ensuring product quality?

Chanson utilizes advanced production technologies and sources its ingredients locally for quality control and cost efficiency.

What is Chanson’s future plan for nutrition products?

The company plans to launch five additional nutrition products by 2026 to meet diverse patient needs.

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