ChangAn Expands Globally with New Factory Launch in Thailand
ChangAn Expands Production with New Factory in Thailand
ChangAn Automobile, standing at the forefront of intelligent low-carbon mobility technology, has reached a pivotal moment in its history with the opening of a factory in Rayong, Thailand. This facility serves as its first overseas manufacturing base for new energy vehicles (NEVs) and is a significant step towards transforming its operations from product exports to extensive industrial globalization. The factory's inauguration coincides with the milestone achievement of producing its 28.59 millionth vehicle, the right-hand drive DEEPAL S05.
A Historical Shift to Globalization
The launch of the Rayong factory marks a new chapter for ChangAn as it aims to enhance its commitment to green and intelligent manufacturing. Significant in this event was a meeting between Thai Prime Minister Paetongtarn Shinawatra and Chairman Zhu Huarong, indicating governmental support for ChangAn’s initiatives in developing a comprehensive industrial chain within Thailand. This milestone also aligns with the celebration of 50 years of diplomatic relations between China and Thailand.
Factory Features and Production Capabilities
Located on approximately 960,000 square meters, the Rayong factory boasts an annual production capacity of 100,000 vehicles, which is projected to expand to 200,000 by 2027. This strategic operation not only focuses on enhancing local supply chains and promoting low-carbon development but also emphasizes ChangAn's dedication to creating up to 30,000 jobs. The facility implements numerous features aimed at social responsibility and economic growth with a commitment to boosting local tax revenue.
Innovation in Manufacturing
ChangAn’s Rayong factory is designed to illustrate the company's ambitions within its Vast Ocean Plan, showcasing how state-of-the-art intelligent manufacturing integrates high quality and efficiency with low costs. The factory incorporates green and smart principles, utilizing technologies such as photovoltaic power systems, rainwater recycling, and advanced digital systems to minimize energy consumption while maximizing production efficiency.
Future-Centric Strategy in Southeast Asia
Positioned strategically as a hub for Southeast Asia, Australia, and New Zealand, ChangAn emphasizes its commitment to a “In Thailand, For Thailand” strategy. This vision includes plans to surpass 5 million global vehicle sales, including 3 million in smart new energy vehicles by 2030. Over the next three years, the company plans to introduce 12 new energy products and enhance its offerings of AI and assisted-driving technologies.
Diverse Global Presence
Since 2017, ChangAn has been pursuing innovative pathways for global expansion through initiatives like its Green Plan and Intelligent Plan. By establishing key brands such as CHANG-AN, DEEPAL, and AVATR, the company aims to lead in the intelligent low-carbon mobility sector. In recent years, ChangAn's international sales have surged, with 2024 marking a total of 2.684 million vehicles sold, reflecting a year-on-year increase of 5.1%. Sales of new energy vehicles saw an impressive rise of 52.8%, thanks to a robust product introduction strategy in markets including Mexico, Saudi Arabia, and Germany.
Commitment to Sustainable Automotive Innovation
ChangAn’s dedication to sustainable practices is evident as it continues to release innovative products and establish a presence in critical markets. The introduction of seven models in Thailand, including the popular DEEPAL S07, E07, and AVATR 11, has made a strong impact, achieving over 14,000 sales and securing a position within the nation’s top four vehicle brands.
“Our focus remains steadfast on long-term growth and enhancing local operations. We intend for this factory to become a benchmark in the industry,” remarked Mr. Zhu Huarong, Chairman of ChangAn Automobile. “Moving forward, our commitment to becoming a leading intelligent low-carbon mobility technology firm remains unwavering.”
About ChangAn Automobile
ChangAn specializes in low-carbon mobility technologies and features an extensive lineup that includes passenger cars, pick-ups, and light commercial vehicles. Focused on sustainable innovation and industrial uplift, the company is on a path to becoming a world-class automotive brand.
Frequently Asked Questions
What is the significance of ChangAn's new factory in Thailand?
The factory represents ChangAn's first overseas NEV hub, marking a shift towards global industrialisation and localised production.
What are ChangAn's future sales goals?
ChangAn aims to achieve over 5 million global vehicle sales and 3 million smart NEV sales by 2030.
How many jobs will the new factory create?
The factory is expected to create around 30,000 jobs in the region.
What technological features does the Rayong factory incorporate?
The factory uses advanced technologies, including rainwater recycling and photovoltaic power systems to promote sustainability.
How has ChangAn's global sales performance been recently?
In 2024, ChangAn reported 2.684 million vehicle sales, marking a 5.1% increase from the previous year.
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