Championing Sustainable Innovation: VEOCEL™ Leads the Way

Embracing Sustainable Innovation at Industry Events

VEOCEL™, a flagship brand of Lenzing, showcased its dedication to environmentally responsible fibers for hygiene and personal care products at major industry events. The focus was on fostering innovation in single-use items through sustainable materials, emphasizing that 'Care begins within'. Lenzing invites partners to explore new opportunities and create meaningful solutions for a sustainable future.

The Power of VEOCEL™ Lyocell Fibers

At both CIDPEX and IDEA25, VEOCEL™ emphasized the advantages of its Lyocell fibers, which are produced from sustainably managed wood sources. This renewable raw material helps manufacturers transition away from fossil-based synthetic fibers. Biodegradable and created through a closed-loop system, VEOCEL™ Lyocell minimizes environmental impact, making it an ideal choice for diverse single-use applications.

Collaboration for Responsible Innovation

By promoting wood-based VEOCEL™ Lyocell, Lenzing collaborates with brands aspiring to produce high-performance and sustainable products. This partnership highlights the importance of ingredient transparency and the potential for innovation within the hygiene and personal care sectors.

Meeting Consumer Demands for Transparency

Today's consumers are increasingly informed and selective about the products they use, and Lenzing recognizes this trend. As Miray Acar, Head of Global Marketing & Branding at Lenzing Group, pointed out, consumers desire knowledge about the ingredients and production processes of the products they choose. VEOCEL™ aims to lead the conversation with a transparent approach and innovative fiber solutions that resonate with consumers' ethical standards.

The Circle of Trust Alliance

At CIDPEX, VEOCEL™ also announced the formation of the 'Circle of Trust' Alliance, which includes partners like Nbond, Kingsafe, Baoren, and Jianghua. This alliance is committed to advancing responsible nonwoven products, ensuring consumers that the materials used in single-use hygiene and beauty products are clean and environmentally friendly. Through Lenzing's Fiber Identification System, traceability and integrity of ingredients are maintained, building consumer confidence.

Exploring VEOCEL™ for Your Brand

VEOCEL™ stands at the forefront of sustainable innovation in personal care. Brands interested in adopting more responsible practices can learn how VEOCEL™ Lyocell can contribute to their goals. This innovative fiber solution not only meets the immediate demands of consumers but also aligns with long-term sustainability objectives.

About Lenzing Group

The Lenzing Group is a pioneer in the production of specialty and premium fibers based on regenerated cellulose. As a leader in innovation, Lenzing partners with manufacturers in the textile and nonwoven industries to push technological boundaries. Their biodegradable fibers are ideal for everyday hygiene applications, ensuring products meet the rigorous demands of modern consumers while contributing to a circular economy.

With a focus on efficient resource utilization and developing innovative products aligned with environmental goals, the Lenzing Group is committed to reducing greenhouse gas emissions significantly and achieving net zero by 2050. This ambitious vision emphasizes their role in transforming the textile industry towards more sustainable practices.

Frequently Asked Questions

What is VEOCEL™ Lyocell made from?

VEOCEL™ Lyocell fibers are derived from sustainably managed wood sources and are biodegradable.

How does VEOCEL™ contribute to sustainability?

VEOCEL™ promotes sustainability through innovative, biodegradable fibers, reducing dependency on fossil fuels and encouraging environmentally sound practices.

What is the Circle of Trust Alliance?

The Circle of Trust Alliance is a collaboration of partners committed to advancing responsible nonwoven products and promoting ingredient integrity.

How does Lenzing ensure ingredient traceability?

Lenzing's Fiber Identification System provides assurance of traceability and accountability of the materials used in their products.

Who can benefit from VEOCEL™ products?

Brands in the textile and personal care industries seeking sustainable and high-performing solutions can greatly benefit from VEOCEL™'s offerings.

About The Author

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