CHAGEE Opens First U.S. Modern Tea House
Excitement is brewing as CHAGEE, a globally recognized premium tea drinks brand, has unveiled its first-ever location in the United States. Located in Westfield Century City, this flagship store reflects the vibrant culture of modern tea. The grand opening event has attracted many spectators and tea lovers who are eager to explore what CHAGEE has to offer.
A Star-Studded Celebration
Emily Ratajkowski, widely known as a model, actress, and author, graced the opening celebration ceremony, adding a touch of glamour to the festivities. Attendees were treated to an immersive experience from the moment they stepped into the store. The opening event continued for three days, showcasing CHAGEE's love and commitment to tea.
An Immersive Tea Experience
Throughout the weekend, guests were invited to partake in an interactive experience at The Atrium, where they could sample the bestselling BOYA Tea Latte. The event offered an insightful journey through the rich history of tea and highlighted CHAGEE's inspiring story of growth. To date, the brand operates over 6,400 stores worldwide, testifying to its global reach and popularity by the end of the previous year.
Vision Behind CHAGEE
CHAGEE is dedicated to connecting communities through modern tea experiences. The brand has a goal to serve tea lovers across 100 nations, delivering an astounding 15 billion cups of tea a year while generating 300,000 job opportunities globally.
A Retreat from Everyday Stress
The design of CHAGEE's Westfield Century City location aims to provide an actual getaway from the hustle and bustle of city life. As you enter, a soothing environment welcomes you, blending the ancient traditions of tea with contemporary design elements. The shop's aesthetic is crafted to engage all senses, ensuring guests enjoy their experience while savoring their tea in beautifully designed cups that mirror the quality of the beverage.
Innovative Tea Brewing Techniques
The journey through CHAGEE includes an enlightening tour showcasing tea-making craftsmanship. The brand blends traditional methods with modern technology, utilizing an intelligent brewing machine. This enables precise tea preparation according to each guest’s preferences. Additionally, by employing advanced extraction techniques, CHAGEE unlocks complex flavor profiles that have remained overlooked for generations.
Signature Offerings
For its U.S. launch, CHAGEE is excited to present three distinct signature series: Tea Lattes, Pure Teas, and Other Specialty Tea. Among these, the legendary BOYA Tea Latte stands out as a customer favorite, with millions of cups sold. This delightful blend marries Yunnan's high-mountain green tea with Fujian's exquisite white-tip green tea, creating a refreshing and uplifting sip that tea lovers cannot resist.
Delicious Pairings
In addition to its diverse tea offerings, CHAGEE has crafted a range of delectable pastries, including jasmine tea-infused cruffins, croissants, ricotta cake, and chocolate chip cookies. These treats make perfect companions for a refreshing cup of tea, enriching the overall tea-drinking experience.
Grand Opening Promotions
For guests participating in the grand opening celebrations, CHAGEE offers a unique opportunity to win prizes with their “Tear & Win Cup” initiative. Any customer purchasing a large drink can enjoy this exciting promotion, encouraging fans to engage with the brand.
More About CHAGEE
Founded in 2017 by tea enthusiasts, CHAGEE has rapidly grown to be a market leader in premium tea drinks. The company aims to foster a sense of community by providing contemporary tea experiences across hundreds of countries. By sourcing high-quality tea leaves from renowned regions worldwide, they ensure a diverse array of flavors and profiles caters to any tea lover's palate. As a testament to its success, CHAGEE proudly lists its stock on Nasdaq as of mid-2025, with plans for further expansion continuing into new markets.
Frequently Asked Questions
What is CHAGEE?
CHAGEE is a premium tea drinks brand that aims to connect people through modern tea experiences globally.
Where is CHAGEE's first U.S. store located?
The first U.S. flagship store is located in Westfield Century City.
What type of teas does CHAGEE offer?
CHAGEE offers Tea Lattes, Pure Teas, and other Specialty Tea, with popular options like the BOYA Tea Latte.
What makes CHAGEE's tea unique?
CHAGEE combines traditional tea craftsmanship with modern technology, ensuring high-quality and flavorful teas.
When did CHAGEE open its U.S. location?
CHAGEE opened its first U.S. store recently as part of a grand celebration to unveil the modern tea experience.
