Cetera Trust Welcomes Kerri Scharr as Chief Fiduciary Officer

Cetera Trust Welcomes Kerri Scharr as Chief Fiduciary Officer

Cetera Trust Company, N.A. is excited to announce the appointment of Kerri Scharr as its Chief Fiduciary Officer. With a wealth of experience including 20 years at Fidelity Personal Trust Company, Scharr's role will be pivotal in guiding the growth of Cetera Trust while ensuring the adherence to fiduciary and regulatory standards.

Driving Growth at Cetera Trust

In her new role, Kerri Scharr will closely collaborate with CEO Scott Baker and the broader management team at Cetera Trust. The focus will be on expanding the trust services available across the Cetera Financial Group ecosystem. This expansion is crucial not only to enhance value for advisors but also to meet the diverse needs of their clients.

Enhancing Trust Services for Advisors

Jeffrey Buchheister, Chief Financial Officer and Chairman of Cetera Trust, expressed strong optimism about the future. He remarked, "We expect significant value to be unlocked for advisors by expanding trust services within Cetera. We aim to provide personalized services in trust work that align with our advisors’ expectations. Kerri is an invaluable addition to our team and will play a key role in realizing this vision."

Historical Footprint and Strategic Moves

Cetera Trust has a rich history, having been involved in the industry since 1928. The acquisition of certain assets from Securian Financial Services in recent years has marked a significant milestone for the company, enabling it to operate as a national banking entity under the Office of the Controller of the Currency's regulations, allowing it to serve clients across all 50 states.

Opening New Opportunities in Trust Management

As part of its growth strategy, Cetera Trust has recently established a new office in a leading trust jurisdiction, harnessing favorable trust laws that can attract substantial assets. Scharr's leadership is expected to enhance relationships with high-net-worth clients who can benefit from the strategic advantages available in such jurisdictions.

Benefits of Corporate Trusteeship

Having a corporate trustee can streamline the management and operation of trusts. According to Baker, "The ability to manage trusts in a state with advantageous laws and tax benefits can profoundly impact our advisors and their clients. High-net-worth individuals often overlook the value of trusts, but they can facilitate significant tax savings and effective wealth transfer to heirs or philanthropic endeavors."

Commitment to Excellence in Fiduciary Services

Scharr shares the enthusiasm for Cetera Trust's strategic direction. "I look forward to contributing to Cetera Trust's mission and delivering exceptional value to advisors and their clients. With a corporate trustee, clients can trust that their assets will be managed with professionalism, expertise, and a commitment to continuity. This ensures the sound administration of their trusts, both now and for generations to come."

Engagement with the Community

Cetera Trust will be present at upcoming events like Connect2Peers 2025 in Orlando, giving attendees a chance to meet with Baker and the trust management team to learn more about tailored trust services. These interactions will further boost understanding of how trust solutions can drastically improve clients' financial strategies.

Trust services provided through Cetera Trust Company, N.A. exemplify a commitment to excellence and adaptability in a rapidly changing financial landscape.

About Cetera Trust Company, N.A.

Cetera Trust Company, N.A. (Bank) operates as an affiliate of Cetera Financial Group, Inc. The Bank is a national non-depository trust bank that offers specialized expertise in trust administration and investment management, reinforcing its pivotal role within the Cetera financial framework and the broader marketplace.

"Cetera Financial Group" comprises an extensive network of independent retail firms, including Cetera Advisors LLC, Cetera Advisor Networks LLC, among others, all of which comply with FINRA/SIPC regulations. The operational headquarters is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101.

Frequently Asked Questions

What is the role of Kerri Scharr at Cetera Trust?

Kerri Scharr is appointed Chief Fiduciary Officer at Cetera Trust, focusing on expanding trust services and ensuring compliance with fiduciary standards.

What is the significance of Cetera Trust's growth strategy?

The growth strategy aims to enhance trust services for advisors, offering personalized solutions while responding effectively to client needs.

What historical significance does Cetera Trust have?

Cetera Trust has been operational since 1928, establishing a long-standing reputation in trust services before becoming a national entity.

Why is New Hampshire important for trust services offered by Cetera Trust?

New Hampshire is attractive due to favorable trust statutes and tax benefits, which can help in managing substantial trust assets.

How does a corporate trustee benefit clients?

A corporate trustee ensures responsible management of trusts, providing expertise and professionalism, enhancing the client's assurance about their asset management.

About The Author

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