Cetera Enhances RIA Blueprint Platform with Andina Anderson
Cetera Welcomes Andina Anderson to RIA Blueprint Leadership
Cetera Financial Group proudly announces the appointment of Andina Anderson as Managing Director of Digital Solutions and head of the RIA Blueprint platform. This strategic hiring is pivotal in accelerating the growth of the Registered Investment Adviser (RIA) segment within Cetera's expansive Wealth Hub.
Transforming the RIA Blueprint Platform
The RIA Blueprint serves as a crucial element in Cetera's dynamic ecosystem, providing independent advisors with essential infrastructure, advanced technology, and robust compliance support. This initiative empowers advisors striving to establish or expand their RIA practices, enabling them to navigate a rapidly evolving landscape.
Andina Anderson's Extensive Experience
With over 20 years of deep experience in financial services, Anderson is expected to bring a wealth of knowledge to her new role. Prior to joining Cetera, she held significant leadership positions, including Managing Director at Envestnet and Chief Customer Officer at Juniper Square. Her expertise lies in platform sales and client relationships, making her well-equipped to spearhead growth strategies that align with advisor needs.
Driving Growth and Innovation
In her new position, Anderson will lead integrated growth campaigns and collaborate with marketing and product teams to implement effective recruiting and retention strategies. Furthermore, she will represent Cetera's initiatives at industry events, enhancing visibility and fostering connections within key advisor communities.
Expressing her enthusiasm, Anderson stated, "It’s an honor to lead the RIA Blueprint, a platform crafted for modern independent advisors. This initiative is designed to support advisors in their growth trajectory while ensuring they retain control over their practices."
Cetera’s focus on developing comprehensive solutions for independent advisors further strengthens its position as a leading provider in the wealth management sector. The addition of Anderson underscores the firm’s ongoing commitment to fostering a supportive environment for growth-minded professionals.
About Cetera Financial Group
Cetera Financial Group is recognized as the leading Wealth Hub for financial advisors, aiming to empower independent professionals with flexible affiliation models, personalized support, and comprehensive growth solutions. With a community of nearly 12,000 advisors, Cetera is committed to offering scalable strategies that align with the evolving demands of the financial industry.
Unlike conventional independent broker-dealers (IBDs), Cetera emphasizes true choice, blending innovative technology with collaborative solutions to cultivate long-term advisor success. The firm's multi-channel ecosystem promotes consistent growth and adaptability.
As of the latest reports, Cetera oversees more than $554 billion in assets under administration and $246 billion in assets under management. The company prides itself on its robust "Voice of the Customer" program, which collects feedback from advisors, resulting in an impressive satisfaction score that reflects its commitment to service excellence.
Frequently Asked Questions
What is the RIA Blueprint platform at Cetera?
The RIA Blueprint is a comprehensive platform designed to support independent financial advisors in building and growing their Registered Investment Advisers (RIA) practices through technology, compliance, and dedicated resources.
Who is Andina Anderson?
Andina Anderson is the newly appointed Managing Director of Digital Solutions at Cetera and oversees the RIA Blueprint platform, bringing over two decades of experience in financial services to this role.
What expertise does Andina Anderson bring to Cetera?
Anderson has extensive experience in platform sales and relationship management, having held significant leadership positions in other financial services firms, including Envestnet and Juniper Square.
How does Cetera support independent advisors?
Cetera empowers independent advisors through personalized support, flexible affiliation models, advanced technology, and integrated growth solutions that allow them to manage and scale their businesses effectively.
What is the significance of Cetera's approach to wealth management?
Cetera's unique model combines innovative technology and community-focused culture, allowing advisors to achieve consistent growth while maintaining their independence and control over their practices.
About The Author
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