Cerillion Launches Innovative Promotions Engine for CSPs

Cerillion Introduces Cutting-Edge Promotions Engine

Cerillion (AIM: CER), a prominent provider of advanced BSS/OSS solutions tailored for the telecom industry, has made a significant stride with the unveiling of Cerillion 25.1. This updated version of its pre-integrated BSS/OSS suite incorporates a groundbreaking Promotions Engine, designed to empower communications service providers (CSPs) with remarkable agility in crafting, managing, and optimizing personalized offers for their customers.

Addressing Challenges in Customer Engagement

CSPs frequently encounter hurdles when it comes to improving customer retention, fostering engagement, and driving revenue growth. Traditional campaign management systems often fall short due to their lack of real-time integration necessary for delivering dynamic and timely offers. The new Promotions Engine, seamlessly integrated with Cerillion's Convergent Charging System, allows commercial teams to build and launch highly targeted campaigns without the need for coding or leaving room for delays.

Enhancing Revenue Through Dynamic Campaigns

The Promotions Engine is instrumental in helping CSPs boost their revenue streams. It enables the development of dynamic promotional campaigns that are based on various customer behaviors and triggers. Factors such as frequent top-ups and consistent monthly spending are harnessed to formulate offers in a responsive ''if this then that'' style, enhancing customer satisfaction and loyalty.

AI-Powered Intelligent Assistants

The Cerillion 25.1 release also includes an impressive suite of AI-driven intelligent assistants designed to enhance the overall experience for both users and customers:

Bill Intelligence

This intelligent tool leverages GenAI technology to automatically compare the latest customer bills with previous ones. It communicates clear, easy-to-understand explanations for any discrepancies across all touchpoints, helping prevent unwelcome bill surprises.

Sales Assistant

The Sales Assistant employs GenAI to refine the purchasing experience. Customers can express their needs in straightforward language, and the system intelligently suggests the most suitable products, while also populating the shopping cart and generating quotes ready for review.

Promotions Assistant

Utilizing GenAI capabilities for natural language and image recognition, the Promotions Assistant allows users to devise new promotions within moments, simplifying the marketing process significantly.

A Transformative Customer Experience

These innovations are tailored to reduce complexity for customers and internal teams alike, transforming CSP operations into a more intuitive and supportive experience. Louis Hall, CEO of Cerillion, emphasized the importance of having a sophisticated promotions engine in today’s market: “Without it, CSPs risk missing vital opportunities to enhance customer loyalty and maximize potential revenue, particularly as expectations for personalized and timely offers escalate.”

The Future of Telecom Offerings

With Cerillion 25.1, the company aims to revolutionize how telecom operators design, implement, and deploy promotions. By integrating AI, the process becomes quicker and more precise than ever. Hall stressed the significance of providing powerful, yet user-friendly tools, which can lead to transformative outcomes for the service providers.

About Cerillion

Founded in 1999, Cerillion has established itself as a leading provider of billing, charging, and customer management systems. Their solutions span numerous industries, including telecommunications, finance, and utilities. With a global footprint, Cerillion serves around 80 customer installations across approximately 45 countries. Major clients include renowned firms such as Liberty Global and Virgin Media.

Frequently Asked Questions

What is the new Promotions Engine from Cerillion?

The Promotions Engine is a sophisticated tool that allows CSPs to create and manage personalized offers effectively, enhancing customer engagement and retention.

How does Cerillion 25.1 benefit CSPs?

Cerillion 25.1 provides CSPs with the agility needed to build targeted campaigns without delay, optimizing revenue generation through dynamic offers based on customer behavior.

What role do AI assistants play in Cerillion's offerings?

The AI-powered assistants simplify customer interactions by enabling easy bill comparisons, enhancing the sales process, and streamlining promotion creation.

How does the new suite reduce complexity for users?

The tools provided are designed to make CSP operations more intuitive, facilitating a smoother experience for both customers and internal teams.

What industries does Cerillion serve?

Cerillion’s solutions cater to a variety of sectors including telecommunications, finance, and utilities, showcasing a broad application for their services.

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