Celebrating Wine: The Launch of a New Advocacy Campaign
Come Together Launches 'Share & Pair Sundays' Campaign
Come Together, a mission-driven organization focused on wine advocacy, is excited to announce the launch of their new campaign, 'Share & Pair Sundays'™. Under the leadership of renowned wine writer and author, Karen MacNeil, alongside experienced wine communication professionals, Kimberly Noelle Charles and Gino Colangelo, the initiative aims to celebrate the cultural unity that wine offers.
A New Season for Wine Enthusiasts
The 'Share & Pair Sundays' program will actively promote participation over a span of ten Sundays this spring, inviting wine lovers to connect over their favorite bottles and dishes. Although the campaign will officially run during this period, participants are encouraged to enjoy wine pairings any day of the week, fostering a community spirit throughout the year.
Engagement Across the Globe
This grassroots campaign will see collaboration among various wine companies and organizations from coast to coast and even internationally. The United States is notably diverse in its wine production, with wineries participating from all states. This includes contributions from iconic wine regions such as California and Missouri, promoting togetherness in the expansive wine community.
The Need for Advocacy in the Wine Industry
As the wine industry faces challenges such as tariffs, economic fluctuations, and competitive pressures, the urgent need for advocacy has never been more significant. The 'Share & Pair Sundays' initiative aims to address these pressing concerns by showcasing the importance of wine and the shared experiences it fosters.
Support from Leading Wine Brands
Hopefully, the mission of Come Together is supported by foundational partners like Freixenet Mionetto, J. Lohr Vineyards & Wines, Jackson Family Wines, and Southern Glazer's Wine & Spirits. Additionally, numerous other prominent wine brands, including Joseph Phelps, The Wine Group, and Total Wine & More, stand in solidarity with this campaign. Media partners such as Wine Enthusiast, Vinepair, Wine Business Monthly, The Tasting Panel, and The Somm Journal also join in amplifying this important message.
Getting Involved
The 'Share & Pair Sundays' and Come Over October initiatives are designed to tell a compelling story about the rich cultural, historical, social, and culinary significance of wine in our lives. For those looking to learn more about this advocacy and the supportive sponsors involved, resources are readily available online. Engage with the campaigns on Instagram by following @shareandpairsundays and @comeoveroctober, and experience the vibrant community that wine has to offer!
Frequently Asked Questions
What is the 'Share & Pair Sundays' campaign?
'Share & Pair Sundays' is a new wine advocacy initiative encouraging community and shared experiences over wine.
Who are the key figures behind this campaign?
The campaign is spearheaded by renowned wine writer Karen MacNeil, along with Kimberly Noelle Charles and Gino Colangelo.
When does the campaign officially run?
It will actively promote participation for ten Sundays this spring, but sharing wine can happen any day of the year.
Why is advocacy important for the wine industry?
Due to various challenges like tariffs and competition, advocacy is crucial to highlight and support the wine industry.
How can I get involved with the campaign?
You can participate by sharing your own wine experiences on social media using the campaign’s hashtags and following them on Instagram.
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