Celebrating the Barcolana Regatta with illy's Unique Art Collection
Celebrating the Barcolana Regatta with illy's Unique Art Collection
In a splendid showcase of creativity and tradition, illycaffè proudly announces its participation in the renowned Barcolana international sailing regatta. This year marks a special occasion as the company collaborates with acclaimed graphic designer Stefan Sagmeister to unveil a distinctive illy Art Collection. This collection not only symbolizes the vibrant culture of Trieste but also embodies the spirit of the regatta, which has become a hallmark event in the sailing community.
The Essence of the Barcolana Regatta
Stefan Sagmeister's Artistic Vision
The theme for this year's Barcolana, titled "Positive Energies," resonates with Sagmeister's artistic philosophy. Known for his innovative approach to graphic design, Sagmeister was invited to capture the essence of this renowned regatta through artistic expression. His work incorporates elements of contemporary design with a historical perspective, allowing audiences to reflect on the progress and positivity inherent in the sailing community.
Central to this project is the iconic illy espresso cup, which serves as a canvas for Sagmeister's artistic interpretation. The artist employs the "Beautiful Numbers" methodology to blend ancient oil painting styles with modern infographic displays. This unique melding reflects the evolution of participants in the Barcolana regatta, showcasing how these individuals have transformed over the years, much like the art itself.
Embracing Change and Celebration
Reflecting on Progress
In his creation, Sagmeister intricately layers visual motifs of sails, which are not only a nod to sailing itself but also symbolize the journey and progress experienced by women in the sport. This transformation is mirrored in the rich colors and forms depicted on the coffee cup, inviting viewers to connect the artwork with the sea's waves and the broader narrative of change.
Sagmeister's work encourages a positive outlook, urging individuals to consider the benefits of viewing the world from various perspectives. The invitation to savor a moment—such as a coffee break—aligns perfectly with the core values of illycaffè, fostering appreciation for life's transitions.
A Message of Hope from illycaffè
Thoughts from Leadership
Cristina Scocchia, CEO of illycaffè, shared her sentiments about this collaboration, emphasizing the importance of supporting the Barcolana event. She noted, “This 56th edition allows us to convey a vital message of hope, progress, and the significance of advocating for rights in all fields, including sports.” Such a commitment reflects the company’s dedication to artistry and community involvement.
Stefan Sagmeister expressed his gratitude for the opportunity to contribute to such a notable event through his art. He views the collaboration as a means to connect his messages about evolution and future possibilities with the rich history and vibrant culture surrounding the Barcolana regatta. The overlapping imagery in his designs not only signifies artistic evolution but also echoes a message of confidence and positivity regarding the future.
Details on the illy Art Collection Cup
The exclusive illy Art Collection cup designed by Stefan Sagmeister will be available for purchase starting on a date later this month. Priced at €26.90, the cup will be sold at illy Caffè and illy Shop locations, as well as through various retail channels. Each cup serves as a testament to the intersection of creativity and coffee culture that illycaffè champions.
About Illycaffè
Established in 1933, illycaffè has maintained a firm dedication to delivering high-quality coffee worldwide. Boasting a unique 100% Arabica blend crafted from select beans, illycaffè is proud to serve over 8 million cups daily across numerous countries. The company also emphasizes sustainability, earning its status as a Benefit Company and achieving B Corp certification, reinforcing its commitment to ethical business practices.
With a focus on spreading a passion for quality coffee, illycaffè has developed educational programs through its Università del Caffè, actively shaping the coffee culture for growers, baristas, and enthusiasts alike. In 2023, the company reported an impressive turnover, solidifying its presence and influence in the global coffee market.
Frequently Asked Questions
What is the Barcolana regatta?
The Barcolana is a historic international sailing regatta celebrated in Trieste, attracting numerous sailors and spectators annually.
Who is Stefan Sagmeister?
Stefan Sagmeister is a prominent New York-based designer known for his innovative graphic design work and artistic projects focusing on themes of happiness and evolution.
What is the significance of the illy Art Collection?
The illy Art Collection showcases unique artistic interpretations on illy cups, celebrating creativity while enhancing the coffee experience.
When will the Special illy Cup be available for purchase?
The special illy Art Collection cup designed by Stefan Sagmeister will be available for purchase starting later this month.
How does illycaffè promote sustainability?
illycaffè is committed to sustainability, having adopted the status of a Benefit Company and becoming a certified B Corp, emphasizing ethical practices in its operations.
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