Celebrating Excellence in Healthcare Marketing at the Gala

Celebrating Remarkable Achievements in Healthcare Marketing

The Trailblazer Gala, held at Gotham Hall, brought together outstanding professionals in healthcare marketing. The event was hosted by PM360, a key player in the life sciences marketing industry, which honors leaders and innovators with its prestigious Trailblazer Awards.

A Night to Remember

Over 450 attendees gathered to celebrate the accomplishments of talented individuals and organizations dedicated to improving patient lives. The event was filled with laughter and joy, with actress and comedian Caroline Rhea as the emcee, creating an engaging atmosphere for all.

Recognition of Trailblazers

This year, PM360 recognized 46 gold and 19 silver winners across various categories, including Companies of the Year, Marketer of the Year, and Lifetime Achievement. The broad range of categories allowed for extensive recognition, showcasing the diverse talents within the healthcare marketing sector.

Selection Process and Criteria

The winners of the Trailblazer Awards were determined by the PM360 Editorial Advisory Board. This team of industry experts evaluated candidates based on innovation, leadership qualities, and their contributions to the healthcare marketing field.

Acknowledging Dedication and Impact

This year's Lifetime Achievement Award was presented to Adam Schechter, CEO of Labcorp, for his unprecedented contributions and leadership within the industry. With a career that spans nearly four decades, Schechter has consistently demonstrated commitment to innovation and patient care.

Highlights of the Night

In addition to the prestigious awards, the night featured several honorees from various categories. Notable companies recognized this year included Sumitomo Pharma America, Inc. as the Pharmaceutical/Biotech Company of the Year and embecta as the Medical Device/Diagnostics Company of the Year. These recognitions highlight the evolution and advancements being made in healthcare solutions.

A Snapshot of Award Winners

Among the impressive winners, notable mentions included:

• Company of the Year (Advertising Agency): Elevate Healthcare
• Company of the Year (Medical Device/Diagnostics): embecta
• Company of the Year (Pharmaceutical/Biotech): Sumitomo Pharma America, Inc.
• Company of the Year (Supplier/Vendor): GoodRx
• Marketer of the Year: Milana Fomin, Director Patient Marketing (Replimune)

Looking Ahead

As the healthcare marketing landscape continues to evolve, events like the Trailblazer Gala highlight the importance of innovation and commitment within this field. PM360 will feature in-depth profiles of the winners in its upcoming November issue, showcasing their inspiring journeys and the impacts they have made in healthcare.

Frequently Asked Questions

What is the Trailblazer Gala?

The Trailblazer Gala is an annual event organized by PM360 that honors the top professionals and companies in healthcare marketing.

Who won the Lifetime Achievement Award this year?

This year’s Lifetime Achievement Award was given to Adam Schechter, CEO of Labcorp, recognizing his extensive contributions to the industry.

How are the winners selected for the Trailblazer Awards?

The winners are chosen by the PM360 Editorial Advisory Board based on criteria such as innovation, leadership, and overall impact in healthcare marketing.

What were some notable winners at the gala?

Notable winners included Sumitomo Pharma America, Inc. as Pharmaceutical/Biotech Company of the Year and embecta as Medical Device/Diagnostics Company of the Year.

Where can I find profiles of the award winners?

Profiles of this year’s award winners will be published in the November issue of PM360 and on their website.

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