Celebrating ASKO's 75 Years of Premium Home Appliances
Innovating the Future: ASKO's 75-Year Legacy
ASKO, a leading Scandinavian brand, is making waves in the home appliance industry as it celebrates 75 years of pioneering innovation. Famous for its premium kitchen and laundry appliances, ASKO is showcasing a stunning exhibition at Milan Design Week that brings together its legacy of creativity and craftsmanship. This event is not just a celebration; it is a vivid demonstration of ASKO's commitment to enhancing daily living through innovative design.
Showcasing Technological Advancements at Milan
During Milan Design Week, ASKO debuted its latest appliances, particularly the award-winning NYACRAFT ovens featuring Celsius°Cooking™ technology and the innovative Nordic Fresh 2.0 Refrigeration system. Each product reflects the brand's continuous effort to merge cutting-edge technology with timeless Scandinavian design. The exhibition features stunning installations crafted in partnership with Marmo Arredo to highlight these remarkable products.
Exclusive Collaborations Highlighting Quality
In celebrating its 75th anniversary, ASKO has teamed up with VOGUE Adria to create an editorial feature. This collaboration spotlights ASKO's newest washing machine range through a stunning visual narrative captured by renowned photographer Branislav Simon?ík. The photoshoot took place at the historic Läckö Castle in Sweden, intertwining ASKO’s rich history with its future innovation.
ASKO's Commitment to Design and Functionality
ASKO's exhibition not only showcases new products but also emphasizes the brand's design philosophy that prides itself on meticulous craftsmanship. With a commitment to sustainability and innovation, ASKO continues to redefine laundry care and kitchen solutions, proving that functionality can coexist with beauty.
Detailing the Award-Winning Innovations
The ASKO Scandinavian Laundry Care 2.0 line, with the advanced Steel Seal™ washing machine, stands at the forefront of laundry technology, focusing on hygiene and environmental responsibility. Showcasing state-of-the-art features, ASKO's appliances are designed to facilitate a seamless cooking and laundry experience.
Moreover, ASKO's refrigeration units blend stylish aesthetics with functional design. Customers can expect exceptional performance in their kitchens while enjoying the artistic appeal that the ASKO freestanding range offers.
Unveiling ASKO's Precision Ovens
The NYACRAFT ovens from the Celsius range exemplify the brand’s dedication to providing culinary precision and versatility. These ovens come equipped with advanced features and are available in multiple designs to suit various kitchen styles, combining functionality with elegant design.
Visit ASKO at Milan Design Week
The ASKO History of Innovation exhibition invites visitors to explore the brand’s legacy every day from April 8 to 13, between 10:00 AM and 5:00 PM. It takes place at Via delle Erbe 2a in the Brera Design District, a vibrant hub for design enthusiasts.
About ASKO
More than just a brand, ASKO symbolizes a journey of innovation that spans over seven decades. The company has dedicated itself to producing high-quality products that not only enhance life but also prioritize health and sustainability. With a relentless pursuit of excellence, ASKO has reached numerous milestones, and continues to earn accolades for its remarkable designs and environmentally-friendly technologies.
Frequently Asked Questions
What is ASKO showcasing at Milan Design Week?
ASKO is showcasing their latest innovations in laundry and kitchen appliances, including the NYACRAFT ovens and Nordic Fresh 2.0 Refrigeration.
How long has ASKO been in operation?
ASKO has been innovating in the home appliance industry for over 75 years, setting high standards in design and functionality.
What design philosophy does ASKO follow?
ASKO emphasizes meticulous craftsmanship and the integration of advanced technology to provide appliances that are both beautiful and functional.
Where can visitors see ASKO's exhibition?
The ASKO exhibition is located in the Brera Design District at Via delle Erbe 2a, open daily from April 8 to 13.
What sustainability efforts has ASKO implemented?
ASKO focuses on creating energy-efficient appliances and designs that prioritize both hygiene and environmental sustainability.
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