Celebrating 70 Years: Aaron's Returns to Racing Roots
Aaron's Celebrates 70 Years at EchoPark Speedway
Zane Smith pilots the No. 38 Aaron's Ford Mustang Dark Horse during a special weekend celebration for Aaron's.
Aaron's is making a grand return to its roots by celebrating its impressive 70-year legacy at the beloved EchoPark Speedway. This momentous occasion features a variety of engaging activities that highlight the company's deep connections to the racing community. The No. 38 Aaron's Ford Mustang Dark Horse, driven by the talented Zane Smith, proudly displays a Lucky Dog paint scheme and serves as a focal point for fans attending the event.
Connection to Racing Tradition
"EchoPark Speedway is right in our backyard, and while our customers and team members span the U.S. and beyond, racing here allows us to celebrate our origins. Seeing Lucky Dog beaming on the No. 38 this weekend perfectly encapsulates 70 years of Aaron's and shares the excitement with every fan attending," stated Cory Miller, Chief Executive Officer of Aaron's.
This time at EchoPark Speedway symbolizes more than just a return; it's a reaffirmation of Aaron's commitment to outstanding service and community engagement. During this special race weekend, fans can expect a variety of pioneering activations that foster memorable experiences.
Partnering with EchoPark Speedway
Brandon Hutchison, Executive Vice President and General Manager of EchoPark Speedway, expressed enthusiasm for the partnership: "EchoPark Speedway and Aaron's share a dedication to providing exceptional experiences for consumers. We're thrilled to partner with Aaron's to engage and entertain racing fans as they commemorate this significant milestone together."
Race Day Anticipation
As the race day approaches, fans can look forward to numerous highlights designed to create lasting memories. Here are some key details:
- Tune in: Fans can listen to the heartfelt story of Aaron's on Performance Racing Network at 3 p.m. ET on Saturday.
- Meet & Greet: At 4:30 p.m. ET, fans are invited to visit the Aaron's Comfort Zone located in the Fan Zone, where they can meet Zane Smith and take photos alongside the iconic Lucky Dog mascot, dressed in his classic racing outfit.
- Green Flag: Zane Smith will take the grid during the Quaker State 400 on Saturday, June 28, with the event starting at 7 p.m. ET.
A Legacy of Racing Enthusiasm
Aaron's made its initial splash in the NASCAR scene back in 2000 with the memorable "Aaron's Dream Machine" paint scheme. This design quickly became a fan favorite and established a strong emotional connection with racing enthusiasts, lasting over 15 seasons. After a brief hiatus since 2016, Aaron's exciting 2025 resurgence brings forth renewed enthusiasm and rekindles its legacy with loyal customers.
Win with Aaron's in the Fast Lane to Phoenix
Excitement doesn’t end there; fans also have a chance to win an incredible VIP experience through the "Fast Lane to Phoenix" sweepstakes. A lucky winner will secure an unforgettable trip for two to NASCAR Championship Weekend at Phoenix Raceway.
- Two round-trip airfares
- Two Championship Weekend tickets
- Three-night hotel accommodation
- $1,500 cash
Entries are accepted until Sept 14, 2025 at aarons.com/racing. This sweepstakes is open to U.S. residents aged 18 and older—no purchase necessary.
About Aaron's
Founded in 1955, Aaron's is recognized as a leading provider of rent-to-own and retail solutions, dedicated to offering appliances, electronics, furniture, and home goods through its various platforms: Aaron's, BrandsMart U.S.A., and BrandsMart Leasing. The company operates approximately 1,100 stores across 47 states, along with a robust online shopping experience at Aarons.com and BrandsMartUSA.com.
About EchoPark Speedway
EchoPark Speedway is a renowned venue located approximately 30 miles south of Atlanta. Since its inception in 1960, it has been a vital part of the NASCAR circuit, hosting exciting races each year in both spring and fall. Additionally, when the NASCAR season is not active, EchoPark Speedway transforms into a versatile space for a variety of events, offering entertainment options that appeal to a broad audience.
Frequently Asked Questions
What is Aaron's milestone celebration about?
Aaron's is celebrating 70 years of operations with a special event at EchoPark Speedway, highlighting their legacy and engagement with fans.
Who is Zane Smith?
Zane Smith is a NASCAR driver who pilots the No. 38 Aaron's Ford Mustang Dark Horse, featured during the celebration at EchoPark Speedway.
What activities can fans expect on race day?
Fans can anticipate a meet-and-greet with Zane Smith, live broadcasts, and special experiences in the Aaron's Comfort Zone.
How can fans enter the sweepstakes?
Fans can enter the "Fast Lane to Phoenix" sweepstakes by visiting aarons.com/racing before the entry deadline.
What does Aaron's offer as a retail provider?
Aaron's provides rent-to-own options for appliances, furniture, electronics, and more, with both in-store and online purchasing solutions.
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