Celebrating 30 Years: Optimizely Launches CMS 13 at Opticon 2024
Optimizely Kicks Off Opticon 2024 with Exciting Announcements
As Optimizely celebrates its 30th anniversary, the company returns to its roots to host the annual Opticon 2024 event. This year’s gathering emphasizes innovative growth in the digital marketing space.
A Historic Milestone for Optimizely
Optimizely, known for its groundbreaking digital experience platform, is rallying over 1,200 industry leaders in technology, business, and marketing to share in this celebratory event. All eyes are on Stockholm, the setting for many of Optimizely's early successes and innovations.
Welcome to Onederland
The theme of this year's Opticon, "Welcome to Onederland," highlights the unique experience tailored specifically for marketers. Optimizely aims for a world where happy marketers create happy customers through a set of cutting-edge tools and strategies.
Innovations and Enhancements at CMS 13
Optimizely’s latest software update, CMS 13, comes packed with features designed to give marketers the control and efficiency they need in today's fast-paced environment. With tools like the Visual Builder and upgraded integrations, this release marks a significant leap for content management platforms.
Continuous Growth and Customer Satisfaction
With over $400 million in annual recurring revenue and an impressive year-over-year growth rate, Optimizely's success is palpable. Their recent launch of a new SaaS CMS provides essential versatility and choice to organizations seeking either SaaS or PaaS solutions based on their unique operational needs.
Empowering Marketers with Choice
This focus on flexibility aims to enhance marketers' creativity and productivity. The newly introduced CMS and CMP integration streamlines workflows, making it easier for teams to collaborate and produce effective content more rapidly.
A Rich Legacy in Digital Marketing
Although the company has expanded its offerings to include experimentation, ecommerce, and personalization, it remains committed to its roots in content management. Optimizely strikes a delicate balance between innovative advancements and its foundational principles that have guided it through three decades of success.
Looking Forward to the Next Chapter
“Celebrating our 30th anniversary in Stockholm is profoundly special,” states Alex Atzberger, CEO of Optimizely. “We have evolved from a local startup to a global leader in digital experiences, committed to ongoing innovation that benefits our users.”
Community and Collaboration
Opticon serves as a testament to the strength of the Optimizely community, bringing together various sponsors and partners to create an enriching atmosphere for all attendees. This collaborative effort underscores the company's dedication to providing value and support to its growing customer base.
How Optimizely Simplifies Marketing
To learn more about the tools and solutions offered by Optimizely, interested parties are encouraged to explore the breadth of services provided. Their commitment to enhancing the marketing lifecycle never goes unnoticed, with numerous brands including H&M and Toyota among their clientele.
Frequently Asked Questions
What is the primary focus of Optimizely’s CMS 13?
CMS 13 is primarily focused on providing marketers with powerful tools to manage complex content supply chains effectively while maintaining flexibility and ease of use.
Why is Opticon 2024 significant for Optimizely?
This year's Opticon marks the company's 30th anniversary, making it a pivotal moment to celebrate their achievements and unveil new innovations.
What are the benefits of using the Optimizely One platform?
Optimizely One offers a cohesive marketing operating system that integrates various marketing solutions to streamline workflows and enhance productivity for marketing teams.
Who are some notable companies using Optimizely?
Optimizely serves a diverse range of global brands, including H&M, Salesforce, Zoom, and Toyota, helping them manage their marketing efforts efficiently.
How can interested users learn more about Optimizely’s offerings?
Individuals interested in exploring Optimizely's solutions can visit their official website to obtain comprehensive information about their services and tools.
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