Celebrating 25 Years of Excellence: Coolants Plus Journey

Coolants Plus Celebrates 25 Years of Growth

Coolants Plus is proudly marking a significant milestone—25 years in the lubricant and chemicals industry. Since its inception, the company has evolved from a small startup to an established international brand, known for its high-quality products and exceptional customer service.

Foundational Principles and Growth

Founded by Kurt Deimer, the company has always emphasized customer accessibility. Deimer's vision was clear: to provide customers with products and delivery options that larger corporations might overlook. This commitment to service and quality has enabled Coolants Plus to stand out in a crowded market and foster lasting relationships with its customer base.

Significant Milestones in Expansion

The company's rapid growth led to the establishment of multiple warehouse locations within the first decade. In 2001, Coolants Plus launched the STARFIRE brand, allowing them to design and distribute their own range of products. By 2012, this lineup included over 100 premium products tailored for automotive, heavy-duty, and industrial applications. This strategic decision has proven essential in solidifying Coolants Plus's reputation as a leader in its field.

Acquisition of PennStar Blending Facility

A pivotal moment in the company’s journey came in 2019 with the acquisition of the PennStar blending facility. This purchase not only expanded their production capabilities but also allowed for in-house packaging operations. Today, Coolants Plus thrives with five packaging lines and over one million gallons of storage capacity, reinforcing their commitment to efficiency and quality.

Future Plans: New Warehouse and Corporate Offices

Looking ahead, Coolants Plus plans to break ground on a new warehouse and corporate office location, promising to enhance their operational capabilities even further. CEO Darrin Ward expressed excitement about this development, emphasizing how the physical expansion reflects their commitment to growth and quality. The new facility in Hamilton, Ohio, signifies a promising future as they focus on expanding the STARFIRE brand.

Strong Leadership and Dedicated Team

Leadership plays a significant role in the success of Coolants Plus. Tim Wullenweber, the VP of Sales and Marketing, acknowledges the vital contributions of their long-serving staff. With many employees boasting over 20 years of experience, the team has cultivated deep relationships with customers, allowing for personalized service and product development that meet real-world needs.

Partnerships That Propel Success

Strategic partnerships with major brands such as Shell, Pennzoil, Quaker State, Marathon, Valvoline, and Castrol have been instrumental in establishing Coolants Plus as a formidable competitor in the industry. These alliances enhance their product offerings and help secure a bright future as they continue to innovate and expand their portfolio.

Providing Premium Products Worldwide

Since the inception of the STARFIRE brand in 2001, Coolants Plus has focused on delivering high-quality lubricant, antifreeze, and chemical products worldwide. Their commitment to superior service has made STARFIRE one of the fastest-growing lubricant brands in America, with a reputation for excellence in both product performance and customer service.

Frequently Asked Questions

What does Coolants Plus specialize in?

Coolants Plus specializes in lubricants, antifreeze, and chemical products for automotive, industrial, and heavy-duty applications.

How did Coolants Plus start?

The company was founded in 1999 by Kurt Deimer, focusing on providing unique access to high-quality products.

What notable brands does Coolants Plus partner with?

They partner with major brands like Shell, Pennzoil, and Valvoline, enhancing their product offerings.

Where is the new Coolants Plus warehouse being built?

A new warehouse is set to be constructed in Hamilton, Ohio, to support ongoing growth.

What is the significance of the STARFIRE brand?

STARFIRE represents Coolants Plus's commitment to quality, offering over 100 premium products to meet diverse customer needs.

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