Celebrate with Japanese Fruits: Join the Exciting Campaign

Japan Fruit and Vegetables Export Promotion Council Campaign

The Japan Fruit and Vegetables Export Promotion Council, in collaboration with The Japan Food Product Overseas Promotion Center (JFOODO), is launching an exciting campaign featuring the beloved Sanrio character, Hello Kitty. This initiative aims to highlight the diverse range of fresh fruits and vegetables produced in Japan, encouraging people to celebrate major seasonal events through social media engagement.

Introducing the Smile Japanese Fruits Gift Campaign

The Smile Japanese Fruits Gift campaign invites participants to share their joyous moments enjoying Japanese fruits during significant festivities. The campaign emphasizes community and family bonding by encouraging individuals to post pictures on Instagram, themed around festive occasions like Christmas, New Year, Chinese New Year, and Valentine's Day. As a delightful reward for participation, entrants can stand a chance to win a special 'Smile Japanese Fruits Gift' set.

Special Collaboration with Hello Kitty

A charming aspect of this campaign is the collaboration with Hello Kitty, a character synonymous with fun and friendship. This partnership will help showcase the exceptional quality of Japanese fruits, making the campaign appealing to both locals and international fans of Hello Kitty.

Campaign Details

The campaign spans several key seasonal events, with specified periods for each celebration:

• Christmas: December 13 to December 31
• New Year: January 1 to January 10
• Chinese New Year: January 29 to February 14
• Valentine’s Day: February 14 to February 22

How to Participate

Joining the campaign is simple and fun. Participants need to follow the official Instagram account of Japanese fruits and post engaging videos that fit the criteria:

1. Follow the account @japanesefruit_official.
2. Post a video based on one of the two conditions below and tag @japanesefruit_official:
   • Utilize the Japanesefruit x Hello Kitty filter when creating the video.
   • Share images or clips showcasing people enjoying and smiling with Japanese fruits.

Featured Fruits

The campaign highlights a selection of delicious fruits that represent the best of Japanese agriculture. Participants can expect a variety of offerings including peaches, grapes, apples, persimmons, citrus fruits, strawberries, and sweet potatoes, all of which embody the unique flavors and exceptional quality of Japanese produce.

Eligibility and Target Audience

The competition is open to residents of specific regions, including Thailand, Singapore, Malaysia, Vietnam, Hong Kong, and Taiwan. This focus on a diverse audience allows the campaign to reach a broader community of fruit enthusiasts.

Exciting Prizes Await

As part of this program, lucky winners will receive the exclusive 'Smile Japanese Fruits Gift' set, an ideal treat for families looking to indulge in the best of Japanese fruits while celebrating special occasions.

About Japanese Fruit Promotion

The Japan Fruit and Vegetables Export Promotion Council focuses on promoting high-quality Japanese agricultural products through various initiatives, including collaborations with well-known brands. Through this campaign, they aim to establish stronger ties with international markets and promote the nutritional benefits of Japanese fruits and vegetables.

More Information

For additional details about the campaign, participants can stay updated via the official Instagram account dedicated to Japanese fruits.
It is critical for entrants to participate actively to enhance their chances of winning and to promote Japanese culinary traditions globally.

About Sanrio

Sanrio, established in Hong Kong back in 1982, embodies the philosophy of promoting joy through its products. The brand focuses on quality collaborations to bring beloved characters like Hello Kitty to fans worldwide, enriching lives through creativity and fun.

Frequently Asked Questions

What is the Smile Japanese Fruits Gift Campaign?

It is a social media campaign promoting Japanese fruits through festive themes and engaging participants in sharing photos to win prizes.

How can I participate in the campaign?

Follow the official Instagram account and post a fitting video or image while tagging the account.

What fruits are highlighted in the campaign?

Fruits such as peaches, grapes, apples, and strawberries are featured, showcasing the diversity of Japanese produce.

Who can join the campaign?

Residents from several countries in Asia, including Thailand and Singapore, are eligible to participate.

What prizes are available?

Participants can win the exclusive 'Smile Japanese Fruits Gift' set, perfect for family enjoyment.

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