Celebrate the Holiday Spirit with James Avery's Collection

James Avery Unveils Its New Christmas Collection

As the holiday season approaches, James Avery Artisan Jewelry is thrilled to announce its latest Christmas collection. This year, the collection is packed with beautiful designs that evoke sentiments of love, joy, and connection among family and friends. The release includes exquisite statement rings, elegant layering pieces, and an impressive selection of artistic charms, making it easier than ever to find that special gift.

Exciting New Designs for the Holidays

Introducing the Whataburger Charm

Among the standout pieces is the Enamel Whataburger Original A-Frame Charm, a delightful collaboration between two beloved Texas brands. This unique charm depicts the classic A-frame building, exquisitely crafted in sterling silver and adorned with hand-enameled orange and white stripes. A vintage car adds a nostalgic touch, celebrating the local culture.

Timeless Favorites Reimagined

James Avery's dedication to customer satisfaction shines brightly in this holiday collection. The sterling silver Bow Dangle Earrings make a return after requests from customers, embodying elegance with every wear. Furthermore, fans of the daisy-inspired Margarita Collection will be pleased to see new additions like an anklet and bracelet, available in sterling silver and 14K gold.

New Charms for the Season

Charm collectors have much to look forward to with this year's collection. Fresh pieces like the Enamel Gingerbread House Charm and the Enamel Christmas Penguin Art Glass Charm provide fun and festive options to enhance any charm bracelet. Additionally, pet owners can cherish their furry friends with the exclusive Furry Friends Christmas Ornament, perfect for personalizing with engravings.

Creating Connections Through Jewelry

James Avery's commitment to spreading joy during the holidays is evident in every piece of the new collection. Sarah Herr, the vice president of merchandising and design, states, "We love crafting designs that make our customers smile, especially during the holidays. Between the playful new charms, beautiful gemstones, and colorful enamel pieces, we aimed to bring a festive, joyful energy to the collection. These designs help tell our customers' stories and celebrate the moments that matter most to them."

Shop James Avery's Collection

Get into the holiday spirit and explore James Avery's newest Christmas offerings available online at jamesavery.com. Customers are also invited to visit their local stores and discover the season’s latest jewelry designs that are sure to warm hearts.

About James Avery Artisan Jewelry

James Avery is a family-owned, vertically integrated company nestled in the Texas Hill Country. With a legacy of craftsmanship that spans several decades, James Avery offers a wide array of finely made jewelry for both men and women. The company prides itself on creating designs in sterling silver, 14K, and 18K gold, bronze, as well as adorned with high-quality gemstones. Over 90 percent of their jewelry is crafted in its Texas facilities, showcasing locally sourced materials while leveraging global quality standards.

With more than 130 stores across four states, James Avery also ensures accessibility through major retail partners and their online store. Customers can stay updated on new releases, trends, and behind-the-scenes insights by following James Avery on social media platforms.

Frequently Asked Questions

What is included in the new Christmas collection from James Avery?

The new collection features jewelry pieces such as bold statement rings, layering pieces, and unique charms, including the Enamel Whataburger Original A-Frame Charm.

How can I purchase items from James Avery's Christmas collection?

Customers can explore the collection online at jamesavery.com or visit their nearest James Avery store to see the latest designs in person.

Are there any special charms introduced for the holiday season?

Yes, this year introduces exciting charms like the Enamel Gingerbread House Charm and the Enamel Christmas Penguin Art Glass Charm among others.

What fineness of gold is used in James Avery's jewelry?

James Avery offers jewelry crafted from sterling silver as well as 14K and 18K gold options, ensuring a range of quality and styles for various preferences.

Is James Avery's jewelry designed and crafted in the United States?

Yes, over 90 percent of James Avery's jewelry is designed and crafted in Texas, showcasing their commitment to local craftsmanship.

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