Celebrate 30 Years of Milk Mustaches at the Big E Event

Garelick Farms® Brings the Got Milk Photo Studio Tour to The Big E
Celebrating 30 years of the iconic milk mustache with a one-weekend-only pop-up experience
For 30 years, the got milk? mustache has been more than just an advertisement; it is a cultural icon that represents strength, style, and enduring popularity. Garelick Farms® is thrilled to announce a special collaboration with the creators of 'got milk?' to bring the Got Milk Photo Studio Tour to New England for a memorable weekend at The Big E. This exciting tour will be available for visitors on a Saturday and Sunday.
Become a Part of History
At The Big E, fairgoers will have a unique opportunity to step into the spotlight and take home their very own milk mustache portrait. Reflecting the legendary ads that have resonated through generations, this milestone celebration emphasizes the significance of real people—families, students, and community members—who represent authenticity, pride, and resilience.
Final Stop on a Nationwide Tour
The New England event signifies the last stop of the Got Milk Photo Studio's coast-to-coast journey that began in California. Attendees can have fun styling their unique milk mustache, stepping into the pop-up photo studio, posing for the camera, and receiving a complimentary, personalized Got Milk print. This experience is a nod to 30 years of the beloved milk mustache campaign.
"Garelick Farms has been part of New England families' lives for generations, making the Got Milk? Photo Studio Tour feel especially special for us," said Brad Lahrman, General Manager of Garelick Farms®. "The milk mustache has become a significant pop-culture moment; now, it’s our community's opportunity to create their portraits and immerse in this legacy."
What to Expect at the Got Milk Photo Studio Tour
The Got Milk Photo Studio Tour has been capturing thousands of portraits throughout the United States, and now it’s New England's turn to join this popular celebration. Here’s what attendees can look forward to:
- Create your own iconic milk mustache photo at the on-site pop-up studio
- Take home a keepsake print of your portrait, reminiscent of the originals
- Commemorate 30 years of the iconic milk mustache with Garelick Farms, your local dairy brand
- Enjoy delightful locally-sourced milk and cookies
This unique brand experience will allow everyone to step into the spotlight with a milk mustache, becoming the star of their own frame. From enthusiastic smiles to stylish flair, these portraits will encapsulate 30 years of Got Milk magic, one legendary 'stache at a time.
Event Details
Where: 1305 Memorial Ave., West Springfield, MA 01089
When: Two days only, noon to 6:00 PM
This fantastic tour is presented by Garelick Farms in partnership with the 'got milk?' campaign.
About Garelick Farms®
Since 1931, Garelick Farms has been dedicated to providing families in the Northeast with fresh, delicious dairy products. With manufacturing facilities in regional locations, Garelick Farms offers a variety of products, including fluid milk, cream, half & half, sour cream, and dips. As a farmer-owned brand of Dairy Farmers of America (DFA), a national dairy cooperative backed by 9,500 family dairy farmers, Garelick Farms prides itself on quality and community. For more information, visit garelickfarms.com.
Frequently Asked Questions
What is the Got Milk Photo Studio Tour?
The Got Milk Photo Studio Tour is a traveling pop-up experience that allows participants to take their own iconic milk mustache photos while celebrating the campaign's legacy.
When and where is the event happening?
The event will take place at The Big E, specifically at 1305 Memorial Ave., West Springfield, MA, over a weekend with hours from noon to 6 PM.
Is the photo studio experience free?
Yes! Participants can take home a complimentary milk mustache portrait as a keepsake from the event.
Who is hosting the Got Milk Photo Studio?
The event is brought to you by Garelick Farms in collaboration with the creators of the 'got milk?' campaign.
What products does Garelick Farms offer?
Garelick Farms provides various fresh dairy products, including milk, cream, and sour cream, proudly serving communities since 1931.
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