Carmen Flores Joins Build-A-Bear as Senior VP of eCommerce
Introducing Carmen Flores at Build-A-Bear Workshop
In an exciting new chapter for Build-A-Bear Workshop, Inc. (NYSE: BBW), Carmen Flores has been named Senior Vice President of eCommerce & Digital Experiences. Known for adding a touch of heart to retail experiences, Build-A-Bear continues to evolve under Flores's leadership, bringing innovative digital strategies to the forefront.
Carmen's Vision for Digital Expansion
Carmen Flores will spearhead the company's efforts to enhance its eCommerce business and refine the global digital experience strategy. By closely collaborating with both the Brand and Technology teams, she aims to boost customer engagement and provide seamless interactions, which are essential in today’s digital-first retail environment.
Quotes from Leadership
David Henderson, Chief Revenue Officer at Build-A-Bear, expressed excitement about Flores joining the company. He noted, "We are absolutely delighted to welcome Carmen to the Build-A-Bear family. Her extensive experience and forward-thinking approach to digital transformation are exactly what we need to scale our reach and elevate the guest journey across all channels. Her leadership will be vital in enhancing our e-commerce platform and digital experiences."
Pioneering Joyful Digital Experiences
Carmen Flores shared her enthusiasm about her new role, stating, "Build-A-Bear has created one of the most beloved brands, defined by its deep emotional connection with consumers. I’m thrilled to join the company and build on its success by delivering world-class digital experiences that deepen engagement and feel as joyful and personal as our Workshops." She is eager to tap into the vast potential for eCommerce growth and looks forward to working with the dedicated team at Build-A-Bear.
Experience and Background
With over a decade in digital commerce, Carmen is a seasoned executive recognized for her leadership roles at global consumer brands. Before joining Build-A-Bear, she held senior positions at The LEGO Group, where she drove significant digital growth in the Americas through an innovative transformation. Additionally, she played a crucial role at Richemont in revamping Montblanc's digital presence, resulting in enhanced customer experiences.
About Build-A-Bear Workshop
Since its inception in 1997, Build-A-Bear has aimed to add more heart to life by allowing guests of all ages to create personalized stuffed animals that commemorate special moments. The hands-on approach to creating “furry friends” encourages emotional connections with consumers. With over 600 locations worldwide and a strong online presence, Build-A-Bear has successfully expanded into eCommerce and other non-plush branded categories through licensing agreements.
The company's current marketing campaign, "The Stuff You Love," celebrates over 25 years of building cherished memories around the globe. Notably, Build-A-Bear Workshop, Inc. (NYSE: BBW) achieved consolidated total revenues amounting to $496.0 million in the last fiscal year, showcasing its robust growth and market presence.
Frequently Asked Questions
Who is Carmen Flores?
Carmen Flores is the newly appointed Senior Vice President of eCommerce & Digital Experiences at Build-A-Bear Workshop, responsible for digital growth and strategies.
What will Carmen Flores do at Build-A-Bear?
She will lead the expansion of the eCommerce business and enhance the global digital experience strategy, improving customer engagement and interactions.
What is Build-A-Bear Workshop known for?
Build-A-Bear is renowned for creating personalized stuffed animals, allowing guests to engage in the joyful experience of crafting their own “furry friends.”
When was Build-A-Bear founded?
Build-A-Bear Workshop was founded in 1997 and has since grown into a beloved multi-generational brand.
What is the company's recent revenue achievement?
Build-A-Bear Workshop, Inc. reported consolidated total revenues of $496.0 million for the last fiscal year, reflecting strong growth and success in its market.
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