Carly Brantz Appointed CMO at Veriff to Enhance Brand Growth
Carly Brantz Joins Veriff as Chief Marketing Officer
Today, Veriff, a global AI-native identity company focused on creating trust infrastructure online, announced a significant new addition to its leadership team: Carly Brantz has been appointed as Chief Marketing Officer (CMO). In this pivotal role, Brantz will spearhead Veriff's global marketing initiatives, enhancing customer acquisition efforts and expanding brand visibility in strategic markets.
Brantz's Impressive Career and Vision for Veriff
Carly Brantz arrives at Veriff during a time of remarkable growth, as the company sees a staggering 100% increase in year-over-year performance. Not only has Veriff expanded its services beyond the realm of financial services, but it has also welcomed notable client partnerships, including industry giants such as Uber and Bumble. With over 25 years of extensive marketing experience, Brantz has honed her skills in high-growth technology environments. Her previous role as CMO at LaunchDarkly was marked by efforts to amplify brand visibility and facilitate the adoption of self-service tools. In a prior position at DigitalOcean, she played a crucial role during the company's public offering while significantly boosting revenue, showcasing her capacity for driving financial success.
Transformative Impact on Marketing Strategy
Prior to her engagements at LaunchDarkly and DigitalOcean, Brantz held the position of VP of Revenue Marketing at SendGrid. There, she was instrumental in developing the company’s self-service and demand generation initiatives, which ultimately supported SendGrid's IPO and its acquired by Twilio. This rich history underscores her ability to craft effective marketing strategies that yield tangible results.
Commitment to Trust in an Evolving Digital Landscape
Kaarel Kotkas, founder and CEO of Veriff, shared his enthusiasm about Brantz joining the team: “Carly is a proven marketing leader who cultivates high-performing teams, drives measurable outcomes, and embeds experimentation and innovation into the core of go-to-market strategy.” He pointed out that major tech firms recognize Veriff as a ‘secret weapon’ for global identity verification. With Brantz in the mix, the company aims to reveal its full potential and catalyze even greater industry impact.
Brantz’s Perspective on Veriff's Mission
In her own words, Brantz expressed the significance of Veriff’s mission: “Veriff’s goal to make trust scalable is paramount in today's digital economy. I’m thrilled to be a part of a team dedicated to empowering the world’s most innovative companies to forge secure connections with their users, particularly as the demand for identity verification continues to rise.”
Community Engagement and Personal Interests
Outside of her professional responsibilities, Brantz resides in Boulder, Colorado, where she actively mentors early-stage companies and invests in social impact endeavors. Her commitment to philanthropy and community involvement complements her business acumen. She holds a Bachelor of Arts degree in International Business and Marketing from the University of Colorado Boulder.
Veriff: Leading the Way in Identity Verification
About Veriff, the company adopts innovative strategies to help businesses cultivate trust online. Its advanced AI technology combines the efficiency of automation with human expertise, allowing for quick and accurate user verification across the globe. Veriff’s trusted services are implemented by outstanding organizations such as Blockchain, Bolt, Bumble, Deel, Monzo, and others across various sectors, including finance, marketplaces, and gaming.
With a commitment to maintaining compliance, preventing fraud, and protecting users, Veriff is paving the path for a safer and more transparent internet. The emergence of its trust infrastructure empowers businesses to scale with confidence, reflecting their dedication to a secure digital marketplace.
Frequently Asked Questions
What role has Carly Brantz been appointed to at Veriff?
Carly Brantz has been appointed as the Chief Marketing Officer (CMO) at Veriff.
What is Veriff's core business focus?
Veriff focuses on building trust online through their AI-native identity verification technology, ensuring secure user interactions.
What notable companies has Veriff recently partnered with?
Veriff has entered partnerships with major companies such as Uber and Bumble.
What is Carly Brantz's experience prior to Veriff?
Brantz has over 25 years of experience, including roles as CMO at LaunchDarkly and DigitalOcean, and VP of Revenue Marketing at SendGrid.
How does Veriff help businesses?
Veriff helps businesses by providing identity verification solutions that ensure compliance, protect users from fraud, and facilitate global scaling.
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