Carlsberg and UEFA Form an Exciting Partnership
Carlsberg has taken a significant step in the world of sports by announcing a new multi-year partnership with UEFA, proudly becoming the Official Beer of UEFA National Team Football. This deal highlights Carlsberg's commitment to delivering exceptional experiences to football fans across several prestigious tournaments.
Major Competitions Kicking Off Soon
The partnership will kick off with the eagerly anticipated return of the European Qualifiers. This will mark the beginning of a new era for Carlsberg in national team competitions, reminiscent of its previous long-standing collaboration with UEFA that lasted for over two decades. Fans can look forward to the first competitive event under this new partnership starting in March 2025.
Exclusive Rights and Major Events
As the partnership unfolds, Carlsberg will secure exclusive pouring rights at major UEFA events, including UEFA EURO 2028™, UEFA Women's EURO 2029, UEFA Nations League Finals™, and UEFA Futsal EURO™. This comprehensive arrangement ensures that Carlsberg will play a crucial role in the atmosphere and excitement of these competitions, visible through branding at various venues and during media interactions.
A Legacy of Sports Support
Carlsberg has a rich history in sports sponsorship, most notably through its longstanding relationship with Liverpool Football Club. This partnership has not only been about brand visibility but has also focused on creating meaningful experiences for fans, showcasing Carlsberg’s commitment to enhancing the sports environment.
Expanding the Football Experience
Football fans can look forward to unique experiences during the partnership, with Carlsberg aiming to bring exciting moments to life throughout the tournaments. The sponsorship covers a wide range of competitions, each designed to offer unforgettable memories to supporters at various levels.
List of Competitions Under the Partnership
The competitions that will integrate Carlsberg as the Official Beer include:
- UEFA EURO 2028™
- UEFA Women's EURO 2029
- UEFA Nations League Finals™ 2025, 2027, and 2029
- UEFA Women's Nations League 2025-2030
- Men's European Qualifiers 2025-2029
- Women's European Qualifiers 2028, 2029
- UEFA Futsal EURO™ 2026 and 2030
Voices Behind the Partnership
Lynsey Woods, Global Brand Director at Carlsberg, expressed enthusiasm for the partnership, stating, "It's a privilege for us to be the Official Beer of UEFA National Team Football. At Carlsberg, we love giving people access to the very best experiences, and this partnership is a brilliant opportunity for us to provide fans with access to the very best of football." Her vision emphasizes unforgettable experiences and the importance of supporting both men’s and women’s games.
UEFA's Perspective
UEFA President Aleksander ?eferin noted, "Carlsberg and UEFA have been partners since UEFA EURO 1988, and we're excited to kick off this next chapter together. With an incredible lineup of European national team competitions ahead, we look forward to bringing the game closer to fans and making every moment even more special." His confidence in this partnership sets a positive tone for future collaborations in the sporting world.
About Carlsberg Group
Established in 1847 by J.C. Jacobsen, Carlsberg Group proudly ranks as one of the leading brewery groups globally. With over 37,000 employees and operations in more than 150 markets, Carlsberg is focused on brewing for a better future while maintaining a commitment to responsible and sustainable practices. This philosophy aids in delivering value both to shareholders and society alike.
Carlsberg’s dedication to innovation, quality, and sustainability makes it a respected name in the beverage industry. For further insights into their operations and values, you may visit carlsberggroup.com.
Contact: H&G switchboard +44 (0)20 3588 9700
Frequently Asked Questions
What is the significance of Carlsberg's partnership with UEFA?
This partnership designates Carlsberg as the Official Beer of UEFA National Team Football, enhancing fan experiences at major tournaments.
When will the first competition under this partnership take place?
The first competition will commence with the European Qualifiers in March 2025.
Which tournaments are included in Carlsberg's sponsorship?
Included tournaments comprise UEFA EURO 2028™, UEFA Women's EURO 2029, UEFA Nations League Finals™, among others.
How does Carlsberg support the growth of women’s football?
Carlsberg aims to invest in women's football, providing platforms for engagement during their sponsorship over the next several years.
What is the history of Carlsberg's involvement in sports?
Carlsberg has a long-standing tradition in sports sponsorship, including a significant partnership with Liverpool Football Club for over three decades.
