Carl's Jr. Unveils the Exciting Queso Crunch Burger Today

Introducing the Queso Crunch Burger
Carl's Jr. is once again captivating burger lovers with the launch of its latest creation, the Queso Crunch Burger. This new offering combines rich flavors and a touch of fun, continuing the brand's tradition of innovative hamburger combinations that delight customers.
A Trendy Collaboration
As part of the launch, Carl's Jr. has teamed up with the vibrant social media influencer and entrepreneur, Alix Earle, to promote this delicious burger. Fans are sure to enjoy her engaging approach and style as she brings the Queso Crunch Burger to life.
The Burger Experience
The Queso Crunch Burger features a juicy 100% all-beef patty, cooked to perfection over an open flame. This succulent burger is generously topped with warm, creamy queso that melts over the meat, enhancing its flavor. Adding to the excitement, pepper jack cheese is layered atop, complemented by fresh Pico de Gallo and crunchy tortilla strips—Alix Earle's personal favorite. All this is nestled between a perfectly toasted bun, creating a mouth-watering experience for those who crave bold flavors.
Perfect for Adventurous Eaters
For those who embrace unpredictability in their meals, the Queso Crunch Burger is designed to be an entertaining indulgence. It invites customers to explore unique toppings that elevate the classic burger experience. “Our guests seek out indulgent menu items, and Carl's Jr. has a reputation for our innovative flavors,” explained Paz Romero, vice president of brand marketing. He further remarked that this burger is more than just a meal; it signifies a celebration of rich tastes and fun.
The Kay So? Campaign
To kick off this exciting launch, Carl's Jr. has introduced the Kay So? campaign. The marketing initiative features a commercial starring both Alix Earle and the iconic Paris Hilton, further enhancing the brand's appeal to a modern audience. Paris Hilton's cameo reminds many of her past involvement in the brand’s marketing campaigns during the early 2000s, creating a wonderful sense of nostalgia.
More Than Just a Burger
The introduction of the Queso Crunch Burger marks just the beginning of what Carl's Jr. has to offer this season. The brand is also launching a collection of refreshing frozen beverages, including the Frozen Strawberry Lemonade and Frozen Blue Sourberry. These new drinks are crafted to perfectly complement the Queso Crunch Burger, ensuring that each meal is a delightful culinary experience.
Special Promotions for Members
As part of an exclusive deal, My Rewards members can relish a complimentary side of queso when making an app purchase from now until September 2. Additionally, those who purchase through the app can look forward to a free frozen beverage offer valid until October 28. By signing up for the My Rewards loyalty program, customers can take advantage of these exciting offers while indulging in the delightful world of Carl's Jr.
Frequently Asked Questions
What is the Queso Crunch Burger?
The Queso Crunch Burger is Carl's Jr.'s latest creation featuring a beef patty topped with melted queso, pepper jack cheese, Pico de Gallo, and crunchy tortilla strips.
Who is Alix Earle?
Alix Earle is a prominent social media influencer and entrepreneur, partnering with Carl's Jr. to promote the Queso Crunch Burger.
When will the burger be available?
The Queso Crunch Burger will be available at participating Carl’s Jr. locations until September 2.
What other beverages are being launched with the burger?
Carl's Jr. is also introducing the Frozen Strawberry Lemonade and Frozen Blue Sourberry to accompany the Queso Crunch Burger.
How can I join the My Rewards program?
You can join the My Rewards program through the Carl's Jr. app and enjoy exclusive offers and promotions.
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