Carbliss Celebrates Award Winning Growth in Ready-to-Drink Cocktails
Carbliss Achieves Remarkable Recognition in Beverage Industry
Carbliss, the innovative ready-to-drink cocktail company, has garnered significant acclaim recently, winning the coveted Wine & Spirits Hot Brand Award. This recognition comes in the wake of their impressive growth in sales and market presence. The company has projected sales reaching an astonishing 108 million cans for this year, a staggering leap from just 52,000 cans in 2019. Carbliss has truly emerged as a frontrunner in the premium beverage market, showcasing a continued expansion that is making headlines.
Explosive Growth Fuels Brand Success
This award highlights Carbliss's exceptional performance in meeting the criteria for double-digit growth over three consecutive years. The brand achieved an unbelievable growth rate of 27,000 percent over this period, solidifying its status as the fifth-largest canned ready-to-drink (RTD) brand in the US retail space, as evidenced by recent data. Retail scan figures have shown an impressive 137% increase over the past year, demonstrating the brand’s strong consumer appeal.
Market Expansion and Local Engagement
Carbliss has achieved remarkable success in local markets, particularly in states like Wisconsin, where it generated over $13 million in retail sales, surpassing competitors by a significant margin. The brand's consistent acquisition of 1,000 to 1,500 new accounts monthly exemplifies its effective market penetration and robust growth strategy. Carbliss has successfully secured a solid presence across 15 states, with Iowa, Minnesota, North Dakota, and South Dakota being highlights of its strong performance.
Unique Product Offerings
The innovative company has transformed the RTD category with its dual-line approach featuring cocktails and refreshing flavors. Each offering is low-calorie, with zero carbohydrates and sugars, and includes popular options such as Moscow mules, mojitos, and margaritas. These products are crafted to deliver a satisfying and flavorful experience at 5% alcohol by volume, appealing to the health-conscious consumer.
Community-Centric Strategy for Growth
Carbliss utilizes a unique strategy emphasizing deep community engagement rather than spreading thinly over multiple markets. This "backyard to backyard" approach ensures that the brand becomes ingrained in local communities through effective local representatives. This strategy has resulted in outperforming even the largest RTD and spirit brands in dollar sales in the markets where they operate, demonstrating their effectiveness.
Future Prospects and Expansion Plans
Looking toward the future, Carbliss aims to expand further into additional states while maintaining its methodical rollout strategy. With current distribution only reaching 20% of the US population, there remains ample opportunity for growth. The partnership with financial institutions such as Bank of America supports Carbliss’s sustainable expansion strategy without compromising on quality or brand values.
A Journey from Kitchen to National Brand
Founded in 2019 by Adam and Amanda Kroener, Carbliss has built its legacy from humble beginnings in a home kitchen to becoming a nationally recognized brand. Their commitment to quality has earned them the ranking as the number one fastest-growing food and beverage company according to Inc.'s 2024 list. As a veteran and woman-owned business, Carbliss stands out in the competitive market with their focused commitment to quality and innovative beverages.
Consumer-Centric Philosophy of Carbliss
In the words of CEO Adam Kroener, "Carbliss offers a bartender's crafted cocktail in a can, blending the convenience of seltzers with the rich flavors of traditional cocktails." Their exceptional success in markets like Wisconsin, marked by impressive retail sales, showcases consumer demand for premium flavor experiences without the usual compromises associated with traditional RTD options. Carbliss remains dedicated to its founding principles of high quality, innovative offerings, and fostering strong community relationships.
Frequently Asked Questions
What is Carbliss?
Carbliss is a rapidly growing ready-to-drink cocktail company known for offering premium flavored beverages with zero carbs and sugar.
What award did Carbliss recently win?
Carbliss won the Wine & Spirits Hot Brand Award for its substantial growth and market performance.
When was Carbliss founded?
Carbliss was founded in 2019 by Adam and Amanda Kroener.
What makes Carbliss products unique?
Carbliss products are unique because they are low-calorie, contain no sugars or carbs, and are crafted with natural flavors.
How is Carbliss expanding its market presence?
Carbliss is expanding by adopting a community-centric strategy, engaging local markets while continuing to grow and innovate its product offerings.
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