Capgemini Partners with Tour de France to Innovate Cycling
Capgemini Joins Forces with Tour de France and Tour de France Femmes
Capgemini has officially partnered with the prestigious Tour de France and Tour de France Femmes avec Zwift through 2029. This exciting collaboration aims to integrate technology and innovation into cycling, creating a more engaging experience for fans and participants alike.
A New Era of Cycling Events
This partnership is not just limited to the Tour de France; it includes support for 14 international cycling events, featuring legendary races such as La Vuelta, Paris-Roubaix, and Liège-Bastogne-Liège, alongside standalone women's events. With this extensive range of events, Capgemini is set to make a significant impact on the global cycling community.
Empowering Innovation in Professional Cycling
Through this collaboration, Capgemini seeks to leverage its expertise in technology and artificial intelligence (AI) to forge stronger connections within the cycling community. The goal is not only to enhance the viewership experience but also to inspire a new generation of cycling enthusiasts across the globe, utilizing data-driven insights and innovative approaches.
Supporting Major Cycling Events
As the official technology partner, Capgemini will apply its deep knowledge in digital innovation to assist in realizing the technology roadmap for these prestigious events. They plan to introduce groundbreaking solutions designed to improve performance insights and engage audiences, making it an exciting time for both avid cyclists and casual fans.
A Record-Breaking Year Ahead for Tour de France
In a recent record-breaking year, the Tour de France achieved over 1 billion hours of television viewing across 190 countries, elevating its digital presence with nearly 100 million website visits and 1.6 billion social media impressions. This incredible reach demonstrates the potential for further engagement as Capgemini steps in to enhance these interactions.
Expanding Capgemini's Sponsorship Portfolio
With this new partnership, Capgemini enriches its sports sponsorship portfolio, a strategy focused on blending their technological prowess with athletic events. Their aim is to foster high performance and team spirit, which reflects the values shared with the Tour de France and its associated events.
A Vision for the Future of Cycling
Capgemini's commitment to this venture speaks volumes about its dedication to driving innovation in sports. The company sees this partnership as a way to enhance not only performance in cycling but also to integrate technology in ways that can inspire and attract new audiences.
Getting to Know Capgemini
As a leading global business and technology transformation partner, Capgemini is dedicated to helping organizations transition to a digital and sustainable world. With a diverse team of over 340,000 professionals across more than 50 countries, Capgemini harnesses technology and expertise to drive change. Their comprehensive approach encompasses everything from strategy to engineering, solidifying their role as a trusted partner to businesses and organizations internationally.
Frequently Asked Questions
What is the duration of the partnership between Capgemini and Tour de France?
The partnership is set to last until 2029, covering multiple major cycling events.
How will technology be used in this partnership?
Capgemini will leverage technology and AI to enhance performance insights and create a better fan experience.
What events are included in this partnership?
The partnership includes a range of events such as the Tour de France, La Vuelta, Paris-Roubaix, and various women's races.
Why is this partnership important for cycling?
This collaboration aims to drive innovation and engage new communities in cycling through enhanced fan interactions and technological advancements.
What previous sponsorships has Capgemini been involved in?
Capgemini has been involved in various sports sponsorships, focusing on enhancing the fan experience and promoting inclusivity in sports.
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