Cantu Beauty Earns Esteemed Awards for Innovative Hair Care
Cantu Beauty Celebrates Prestigious Award Recognition
Cantu Beauty, a renowned brand in textured hair care, is thrilled to celebrate the recognition of its trailblazing products — Cantu Weightless Shampoo and Cantu Weightless Conditioner. These products have been honored as winners in the Shop TODAY 2025 Beauty Awards, showcasing Cantu's commitment to quality and accessibility in hair care tailored for textured hair.
Understanding the Shop TODAY Beauty Awards
The Shop TODAY Beauty Awards are curated by the acclaimed editors and experts from NBC's TODAY show. This prestigious recognition highlights the most effective and innovative beauty products available in today’s market. Each product undergoes rigorous testing over several months to ensure quality, value, and overall satisfaction compared to numerous other contenders within their categories.
Cantu’s Award-Winning Performance
Cantu Weightless Shampoo was acknowledged as the Best Smoothing Shampoo due to its fantastic ability to cleanse gently, all while providing silky, frizz-free hair. Similarly, the Cantu Weightless Conditioner earned recognition as the Best Value Conditioner, celebrated for its nourishing properties and exceptional detangling ability — all without a hefty price tag.
The Vision Behind Cantu’s Products
Dametria Kinsley, Global Vice President of Marketing at Cantu Beauty, expressed excitement over the recognition, stating, "We are thrilled to see our Weightless Shampoo and Conditioner recognized on such an authoritative platform. These products were formulated with our community in mind — providing moisture-rich care without weighing down curls, coils, or waves. This award is a testament to the power of listening to consumers and designing products to meet their needs effectively."
Innovation Through Natural Ingredients
The Cantu Weightless Collection was expertly crafted to deliver lightweight, bouncy curls and waves without the heavy feel that many products can impose. Utilizing Fair Trade and Certified Organic Blue Agave as a naturally-derived humectant, these innovative products help maintain moisture in hair for longer durations. The collection’s ultra-hydrating ingredients create a perfect balance of moisture and movement, promising consistent results for various hair textures.
Availability of Award-Winning Products
The celebrated Cantu Weightless Shampoo and Conditioner, along with the entire Cantu Weightless Collection, can be found in select CVS and Target stores. Additionally, they are available for purchase online, including platforms like CVS.com, Amazon.com, and Walmart.com.
Connecting with Cantu
For inquiries or further information about Cantu Beauty, individuals can reach out via their official contact channels. The brand remains dedicated to enhancing the beauty of hair for various types and textures, ensuring that customers feel empowered and confident in their natural hair.
About Cantu Beauty
Cantu is committed to providing high-quality hair care products suitable for all hair types, with a primary focus on natural textures. Trusted by millions globally, Cantu combines innovative ingredients with natural hair care principles, allowing customers to embrace their hair every day with pride. The brand is also dedicated to sustainability and ethical sourcing, proudly being a part of the Global Shea Alliance, a non-profit organization committed to advancing sustainability and quality in the shea industry. Cantu Beauty operates under PDC Wellness & Personal Care.
Frequently Asked Questions
What awards did Cantu beauty products receive?
Cantu's Weightless Shampoo and Conditioner won the Shop TODAY 2025 Beauty Awards for their excellence in hair care.
What makes Cantu’s Weightless Shampoo special?
The Weightless Shampoo is recognized for its gentle cleansing properties and for delivering silky, frizz-free results.
Where can I purchase Cantu’s award-winning products?
The products are available at select CVS and Target stores, as well as online via CVS.com, Amazon.com, and Walmart.com.
What is the mission of Cantu Beauty?
Cantu aims to offer high-quality hair care products that focus on enhancing the beauty of natural textures while promoting sustainability and ethical practices.
Who is the Global Vice President of Marketing at Cantu?
Dametria Kinsley serves as the Global Vice President of Marketing, advocating for consumer-driven product development.
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