Canton Fair's Global Roadshow Sparks International Trade Growth
Canton Fair Drives International Engagement
The recent global promotion campaign for the 138th China Import and Export Fair, commonly known as the Canton Fair, successfully wrapped up after a series of roadshows held in multiple countries. This extensive initiative demonstrated the Fair's strong commitment to promoting international trade cooperation and attracted significant attention from local business communities.
Highlighting Global Participation
Throughout the campaign, which spanned numerous countries, including Japan, Kazakhstan, Mongolia, Uzbekistan, Thailand, Bangladesh, Australia, Malaysia, Turkey, and the United Kingdom, the Fair underscored its dedication to connecting businesses across borders. Each roadshow provided an opportunity to foster relationships and highlight China's diverse supply chains.
Key Figures Discuss Global Trade Opportunities
During the roadshows, key representatives from the China Foreign Trade Centre (CFTC) spoke about the Fair’s guiding principle of “Canton Fair, Global Share.” Zhang Sihong, Deputy Director General of CFTC, attended events in Turkey and the UK, encouraging buyers to leverage digital tools offered by the Fair, including its official app. This tool assists attendees in planning their visit and connecting with various suppliers.
Strengthening Ties with Australia and Malaysia
In both Australia and Malaysia, Su Bin, another Deputy Director General of CFTC, discussed the strong economic ties and the longstanding partnerships between China and these countries. He invited attendees to fully utilize the Canton Fair as a prime platform to explore new business opportunities amid a backdrop of rising bilateral trade.
Japanese and Mongolian Participation
At the events held in Japan and Mongolia, Ma Fengmin, Deputy Director General of CFTC, acknowledged the significant contributions of Japanese buyers while noting the growing interest from Mongolian companies. This upcoming Fair promises to showcase higher-quality exhibitors and provide enhanced services aimed at international buyers.
Regional Influence and Market Research
Liu Xiaomin, the Exhibition Director of CFTC, spoke in Kazakhstan and Uzbekistan about the Fair’s reputation as a reliable sourcing hub. Highlighting China's status as a top trading partner for Kazakhstan, he pointed to strong local demand in Uzbekistan as evidence of the Fair’s influence in the region.
Meanwhile, Xu Jiansheng, Operations Director of CFTC, addressed the needs of businesses in Thailand and Bangladesh, asserting that the Fair serves as a crucial bridge for opportunities in textiles, machinery, and home appliances.
Collaboration with Retail Leaders
Complementing the promotional efforts, CFTC conducted extensive market research by visiting leading retailers in various countries. Notable visits included renowned stores like Don Quijote in Japan, Coles in Australia, Lotus's in Malaysia, and Currys in the UK. An important milestone was achieved when CFTC signed a global partnership agreement with the Almaty branch of the National Chamber of Entrepreneurs "Atameken" in Kazakhstan, further solidifying their regional presence.
Anticipation for the Upcoming Fair
The 138th Canton Fair is set to open in Guangzhou, promising an upgraded exhibition structure with a focus on quality products, diverse events, and thoughtful services tailored to international buyers. As the event approaches, anticipation builds for the opportunities it presents for businesses seeking to engage in global trade.
Frequently Asked Questions
What is the Canton Fair?
The Canton Fair is a major trade event in China, facilitating international commerce and showcasing a wide range of products to global buyers.
When does the 138th Canton Fair take place?
The 138th Canton Fair is scheduled to open in October in Guangzhou, showcasing numerous exhibitors and diverse products.
How can businesses participate in the Fair?
Businesses can participate by registering through the Fair’s official website, using digital tools to plan their attendance and connect with suppliers.
Who organizes the Canton Fair?
The Fair is organized by the China Foreign Trade Centre (CFTC), which aims to promote international trade and cooperation.
What are the benefits of attending the Canton Fair?
Attending the Fair allows businesses to network, explore new products, and establish valuable partnerships in a dynamic international trade environment.
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