Canela Media Introduces Exciting In-App Rewards with Club Canela
Canela Media Unveils Club Canela: A Revolutionary Rewards Program
Club Canela is an innovative initiative that rewards users for engaging with their favorite content on Canela.TV. This program opens up a world of possibilities for brands striving to connect with U.S. Hispanic audiences.
A Game-Changer in Streaming Rewards
Set to launch soon, Club Canela will empower registered viewers of Canela.TV to earn rewards simply by watching, sharing, and engaging with the vibrant content available on the platform. Canela.TV, noted for its extensive library of over 35,000 hours of free, culturally relevant content, caters specifically to U.S. Hispanic audiences. With Club Canela, users can redeem their rewards for exclusive content, exciting sweepstakes, and digital gift cards, significantly enriching their experience on the platform.
Valuable Partnerships
In a display of commitment to innovation and connection, Canela Media is thrilled to introduce McDonald's and The Coca-Cola Company as the launch partners for Club Canela. Their collaboration exemplifies a shared goal to engage more deeply with Hispanic communities through meaningful experiences.
Enhanced User Engagement
Stephanie Eaddy, head of Cultural Marketing in North America at The Coca-Cola Company, expressed enthusiasm about this rewarding initiative: "Club Canela offers an innovative program designed to strengthen our relationship with audiences, ensuring that brands like Gold Peak are positioned for meaningful engagement as they consume content."
Understanding the affluent Hispanic demographic is crucial. With nearly half of this audience earning over $100,000 annually, Canela.TV provides businesses with the opportunity to engage a lucrative consumer segment that value connection and engagement. Club Canela will not only deepen these connections, but also implement advanced targeting strategies to ensure effectiveness.
Innovative Strategies for Brands
Isabel Rafferty Zavala, the Co-Founder and CEO of Canela Media, stated, "Club Canela stands as a forward-thinking innovation in CTV and streaming, transforming viewership into a more interactive experience that maximizes engagement for our advertising partners. This launch fulfills the vision we had for Canela.TV from the outset, allowing brands an avenue to foster authentic interactions with U.S. Hispanic consumers."
The effectiveness of reward-based experiences is well-supported by research. A recent KPMG study highlights that a substantial 75% of consumers show a preference for brands that offer rewards programs. Club Canela breeds engagement through gamification and interactive features that captivate viewers and amplify brand recall. Whether it's through participating in brand challenges or engaging with sponsored content, users will be rewarded while enjoying their favorite material on Canela.TV—all at no cost.
Built for Meaningful Connections
Oswald Mendez, the Chief Marketing Officer of Canela Media, remarked on the promise of Club Canela: "This program introduces an innovative approach to interaction between users and brands with the goal of creating a seamless and enriching viewing experience. Club Canela is set to provide advertisers and audiences with unparalleled offerings they won’t find elsewhere."
At Canela Media, engaging the U.S. Hispanic community is about more than just content; it’s about fostering genuine connections that resonate. Through innovative strategies and a commitment to cultural relevance, Canela Media continues to carve pathways for brands eager to resonate with Hispanic consumers, guiding them into the digital age with tools that ensure engagement and success.
About Canela Media
Canela Media is a forward-thinking company focused on innovation and technology in the media landscape. They provide a broad range of audience-centered solutions, including platforms like Canela.TV, Canela Audience Solutions, Club Canela, and Canela Studios, all designed to effectively reach U.S. Hispanic audiences with precision and relevance. Their offerings include the free streaming platform Canela.TV, which features diverse, culturally authentic content available on-demand and through live channels across various genres including music, kids’ programming, sports, and news.
Canela Media also supports brands seeking to connect with U.S. Hispanics through its exemplary audience solutions, which combine advanced targeting techniques with a substantial market reach. Moreover, Canela Studios offers creative services to assist brands in navigating the world of media, including branded content and original productions.
Frequently Asked Questions
What is Club Canela?
Club Canela is an innovative rewards program launched by Canela Media to enhance user engagement on Canela.TV by rewarding viewers for their interactions with content.
How does Club Canela benefit users?
Users earn rewards for watching, sharing, and engaging with content, which can be exchanged for exclusive content, sweepstakes, and digital gift cards.
Which brands are partnering in this program?
McDonald's and The Coca-Cola Company are the launch partners for Club Canela, enhancing the program’s offerings for users.
Why is the Hispanic audience targeted?
The program targets the Hispanic audience due to their significant purchasing power and engagement with brands, making them a desirable consumer segment.
What type of content does Canela.TV offer?
Canela.TV offers over 35,000 hours of diverse content that includes music, sports, kids’ programming, news, and culturally relevant material for U.S. Hispanics.
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