Byrna Updates Strategy and Boosts Manufacturing Presence in LATAM

Byrna Technologies Expands Latin America Operations

Byrna Technologies Inc. (“Byrna” or the “Company”) (Nasdaq: BYRN), a company renowned for developing innovative less-lethal personal security solutions, is embracing new growth opportunities in Latin America. The recent announcement highlights Byrna LATAM’s efforts to expand its manufacturing capabilities in Argentina, allowing the company to respond effectively to a surge in demand for its products.

New Manufacturing Plans in Argentina

Byrna LATAM is poised to ramp up production significantly, with an ambitious goal to manufacture up to 3,000 launchers monthly starting in early 2025. This expansion reflects the increasing demand for Byrna's less-lethal personal security devices. The company is set to introduce its renowned Mission-4 and SDXL launchers into production in Argentina while continuing to bolster the output of Byrna SD and Byrna Kinetic ammunition.

Dedicated Ammunition Facility

Part of Byrna LATAM's growth strategy includes plans for a dedicated ammunition factory in Córdoba Province. This facility will be crucial in producing Byrna Max and Byrna Pepper projectiles specifically intended for law enforcement and consumer use throughout Latin America, thereby enhancing product availability in the region.

Engagement with Law Enforcement

CEO Bryan Ganz emphasized the importance of Byrna's products in addressing security needs, stating, "The strong progress achieved by Byrna LATAM demonstrates the region’s need for effective, less-lethal alternatives." Argentina, as a core market, has witnessed successful implementations of Byrna's solutions, particularly with the Córdoba Provincial Police. In the past year, the police force has deployed 15,000 units of Byrna SD and Mission-4 launchers and has placed an additional order for 10,000 units for the upcoming production cycle.

Potential for Regional Expansion

The increased manufacturing capacity not only aims to fulfill current orders but also positions Byrna LATAM for broader regional growth. Discussions are actively occurring with law enforcement agencies in Peru and Brazil, which could substantially raise the demand and, thus, income potential for Byrna Technologies.

Key Meetings and Strategic Collaborations

During a recent visit to Buenos Aires, CEO Bryan Ganz engaged in discussions with influential political and law enforcement figures, including Vice President Victoria Villarruel. These meetings highlighted Byrna’s commitment to generating solutions for public safety challenges within Argentina and the surrounding regions. The discussions focused on Byrna's ongoing investments and the strategic objectives moving forward.

Maintaining a Strategic Edge

Earlier developments saw Byrna selling its majority stake in Byrna LATAM to local partners while retaining a repurchase option once certain financial performance metrics were met. This strategy not only secures Byrna's interests in the region but also facilitates a smoother integration of Byrna LATAM’s operational success into Byrna's overall financial reporting.

Future Revenue Streams

Byrna anticipates that its manufacturing plans will yield substantial royalty income, estimating earnings between $1.0 and $2.0 million for 2025 based on production and sales from Byrna LATAM. These figures underscore the significance of this regional expansion as Byrna prepares for continuous growth and innovation in its product offerings.

About Byrna Technologies

Byrna Technologies Inc. is at the forefront of developing advanced personal security devices designed to provide effective alternatives to traditional firearms for diverse markets, including consumers, private security, and law enforcement. The Byrna SD device exemplifies the company's commitment to safety and innovation, aiming to enhance public security standards across the globe.

Frequently Asked Questions

What is Byrna Technologies focusing on in Latin America?

Byrna is expanding its manufacturing capabilities in Argentina and enhancing its engagement with law enforcement to meet increasing demand for less-lethal security solutions.

What are Byrna LATAM's manufacturing goals?

Byrna LATAM aims to produce 3,000 launchers per month starting in early 2025, alongside increasing ammunition production to further support law enforcement.

What recent successes has Byrna Technologies experienced?

Byrna LATAM has successfully deployed significant quantities of launchers with the Córdoba Provincial Police, demonstrating the effectiveness of Byrna's solutions.

Is Byrna Technologies planning to expand beyond Argentina?

Yes, Byrna LATAM is in discussions with agencies in Peru and Brazil to explore potential sales opportunities, which would significantly broaden their market presence.

How is Byrna Technologies positioned for future growth?

With strong leadership, strategic partnerships, and a focus on manufacturing excellence, Byrna is targeting continued expansion in Latin America, aiming to enhance public safety.

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