Byrna Technologies Prices Fourth Quarter with Record Sales Growth

Byrna Technologies Reports Impressive Preliminary Fourth Quarter Revenues

Byrna Technologies Inc. (“Byrna” or the “Company”) (Nasdaq: BYRN), is making significant strides in the personal security sector, highlighted by its preliminary financial results for the recent fiscal fourth quarter. The technology company, known for its innovative less-lethal personal security solutions, reported total revenue of $28 million for the quarter, marking an impressive 79% increase from the previous year’s figure of $15.6 million.

Strong Financial Growth

The Company’s full-year revenue estimates also paint a promising picture, projected to reach $85.8 million, which more than doubles the $42.6 million recorded in fiscal year 2023. This surge in revenue can be largely attributed to Byrna’s effective marketing strategies and the holiday season sales boost.

Robust E-Commerce Performance

Byrna's e-commerce efforts soared, contributing $8.9 million more than in the corresponding quarter of the previous year, with e-commerce representing 76% of the total sales for the quarter. Production capacity was ramped up accordingly, with over 55,000 launchers manufactured, allowing Byrna to meet the escalating demand while ensuring sufficient inventory ahead of a strong December.

Factors Contributing to Growth

Successful Holiday Sales

The strategic timing of marketing campaigns around holiday season sales, such as Black Friday and Cyber Monday, coupled with Byrna’s commitment to enhancing customer fulfillment operations, has significantly bolstered revenue. Although orders from these promotional days will be reflected in the subsequent quarter, the potential impact on Byrna's future revenue is expected to be substantial.

Global Market Expansion

International sales have also seen an uptick, generating an additional $1 million, including $43,000 from Byrna’s new partnership with Byrna LATAM. This development underscores Byrna’s strategy to expand its footprint beyond the domestic market, tapping into international demand for less-lethal security solutions.

Management Insights

CEO Bryan Ganz expressed a strong outlook on the Company’s trajectory, stating, “This year, we solidified our position as the leader in the personal less-lethal self-defense product category.” He emphasized the success of Byrna’s marketing initiatives in enhancing brand visibility and the normalization of less-lethal products as a practical alternative to traditional firearms.

Ganz also highlighted upcoming initiatives such as the launch of several Byrna-owned retail stores and the anticipated release of a compact launcher model next summer, which he believes will further fuel growth potential.

Future Outlook

Looking ahead, Byrna Technologies is set to announce its complete financial results for the fourth quarter and full year soon. This will include a conference call providing insights into the results and future plans, reaffirming the Company’s commitment to transparency and engagement with its shareholders and the market.

About Byrna Technologies Inc.

Byrna is at the forefront of the development, manufacture, and sale of modern non-lethal personal security solutions. The Company aims to offer alternatives that not only provide safety but also foster peace of mind for consumers, private security, and law enforcement alike. To learn more about Byrna and its products, visit Byrna's corporate and investor relations websites for comprehensive information.

Frequently Asked Questions

What revenue did Byrna Technologies report for the fourth quarter?

Byrna Technologies reported total revenues of $28 million for the fiscal fourth quarter.

How much did the company's revenue grow compared to last year?

The company experienced a 79% increase in revenue compared to $15.6 million in the fiscal fourth quarter of 2023.

What factors contributed to Byrna’s recent sales growth?

Key factors include effective marketing strategies, strong holiday sales, and increased production capacity.

When will Byrna announce its full financial results?

Byrna is scheduled to report its complete financial results for the fourth quarter and full year 2024 in February.

What products does Byrna Technologies offer?

Byrna specializes in innovative less-lethal personal security products, including handheld CO2 powered launchers.

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