Buyerlink Secures $41 Million Facility to Fuel Growth

Buyerlink Secures $41 Million Debt Facility with Citigroup

New facility offers Buyerlink further flexibility and capacity for continued growth

Buyerlink, a leading online auction marketplace for performance-based marketing, has recently secured a new $41 million debt facility with Citigroup. This new financing arrangement is designed to enhance Buyerlink's capital structure, empowering it to pursue its growth strategies in both organic segments and through strategic acquisitions.

The new agreement not only offers Buyerlink improved terms but also demonstrates strong financial market confidence in the company. This reflects an optimistic view of its potential for growth.

Payam Zamani, Founder and CEO of One Planet Group, the parent company of Buyerlink, expressed enthusiasm about the partnership, stating, "I'm excited to work with the team at Citi. They've been wonderful to work with throughout this process and we look forward to expanding our relationship in the coming months and years."

Ted Bell, Director of the Technology Commercial Banking Group at Citi, highlighted his organization’s impression of Buyerlink, saying, "We are impressed by Buyerlink's strategic vision and operational expertise. Our collaboration is rooted in a mutual dedication to driving innovation and market leadership. We are excited to continue supporting Buyerlink as it expands its capabilities and strengthens its position in the digital marketing and ad tech sectors."

Over the last few years, Buyerlink has celebrated remarkable growth, expanding its business by more than 200%. This growth has come through both organic means and strategic acquisitions. The company has established a substantial footprint in the automotive industry, generating over one million buyer leads each month. Additionally, Buyerlink services a variety of other sectors, including real estate, home services, insurance, and legal services.

About Citigroup

Citi is a premier banking partner for institutions with cross-border needs and stands as a global leader in wealth management. It is a valued personal bank in its home market and conducts business across more than 180 countries and jurisdictions. Citi provides a wide array of financial products and services to corporations, governments, and individuals.

About Buyerlink

Buyerlink operates as a leading online auction marketplace specializing in performance-based marketing. The firm conducts millions of auctions monthly, utilizing its patented technology to provide businesses with access to hyper-targeted consumer demand on any scale. With services including Enhanced Clicks™, qualified leads, inbound calls, transfers, and pre-set appointments, Buyerlink equips businesses to connect with customers effectively. Its platform is versatile, catering to various industries such as automotive, home services, home warranty, insurance, legal, real estate, and solar sectors.

Buyerlink is fully owned by One Planet Group, a private equity firm dedicated to nurturing strong business ideas while contributing positively to society and the community. Operating from its global headquarters in Walnut Creek, California, Buyerlink has established a presence with employees across over ten countries.

Media Contact

Bita Milanian
Head of PR & Communications, One Planet Group
pr (at) oneplanetgroup.com
925.237.9036

Frequently Asked Questions

What is Buyerlink's new debt facility about?

Buyerlink has secured a $41 million debt facility from Citigroup aimed at enhancing its growth strategies.

How much has Buyerlink's business expanded recently?

Buyerlink has experienced over 200% growth in the past few years through organic growth and strategic acquisitions.

In which industries does Buyerlink operate?

Buyerlink serves multiple sectors, including automotive, real estate, home services, insurance, and legal industries.

Who is the CEO of Buyerlink?

Payam Zamani is the Founder and CEO of One Planet Group, the parent company of Buyerlink.

What services does Buyerlink provide?

Buyerlink offers services such as Enhanced Clicks™, qualified leads, inbound calls, transfers, and pre-set appointments.

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