Butterball's Thanksgiving Report Shows Turkey Still Reigns Supreme

Butterball's Thanksgiving Report Unveiled

The turkey industry leader, Butterball, known for its beloved brand, has released the Butterball Togetherness Report for 2024. This report highlights the Thanksgiving plans of consumers, reaffirming their commitment to celebrating the holiday with turkey at the forefront, despite ongoing inflation concerns.

Consumer Commitment Despite Inflation

The findings of the report are remarkable, showing that 86% of consumers intend to celebrate Thanksgiving with others, resulting in an estimated average gathering size of nine individuals. Turkey remains the centerpiece of the Thanksgiving meal, with 87% of hosts planning to serve it, making it the favorite dish among consumers, with 51% recognizing it as the highlight of their meal choice, followed by stuffing at 44%, pie at 32%, and potatoes at 27%.

Inflation Concerns Affecting Celebrations

Leading up to the holiday, inflation is a significant concern. According to the report, a staggering 98% of consumers anticipate that inflation will impact their Thanksgiving plans, which marks an increase from 79% in the previous year. Out of those surveyed, more than half (53%) believe that inflation will affect their celebrations similar to last year, while 44% expect it to have an even greater impact this year.

Cost Management Strategies

Even in the face of rising costs, most respondents (52%) are not planning to alter their Thanksgiving traditions for budgetary reasons. Those who are considering cost-cutting measures are focusing on non-food items, with 18% planning to save on paper goods or decorations and 17% considering cutbacks on side dishes.

Butterball Turkey Talk-Line Ready to Assist

Rebecca Welch, the director of retail and international brand management at Butterball, emphasized the brand's commitment. "Despite inflation and external pressures, people remain dedicated to celebrating Thanksgiving with turkey as the star of the show. Butterball is here to support holiday hosts with our Butterball Turkey Talk-Line," she said. This line opens on November 1 and will offer guidance to both new and experienced hosts.

Expert Assistance for Holiday Cooking

The Butterball Turkey Talk-Line has been a trusted resource for over 40 years, helping countless cooks across the nation. This year, the Talk-Line experts are accessible via phone, text, chat, and various social media platforms to answer any cooking-related questions. They serve as a dependable source for culinary advice, ensuring that families can gather around a well-prepared Thanksgiving meal.

About the Study

The insights from the report come from an online survey conducted by Butterball and Circana, which involved a sample of 1,502 U.S. adults. The survey was conducted in July 2024, capturing a snapshot of consumer sentiments as they prepare for Thanksgiving.

About Butterball

Butterball, LLC is recognized as the premier brand of turkey in the U.S., having spent over 60 years bringing people together through wholesome meals. The company provides a variety of retail and foodservice products to customers in more than 30 countries. A leader in quality and food safety, Butterball emphasizes animal welfare and was the first major turkey producer to earn certification from a renowned humane organization.

Frequently Asked Questions

What is the Butterball Togetherness Report?

The Butterball Togetherness Report is an annual survey that gauges consumer intentions and insights about Thanksgiving celebrations, particularly focusing on turkey's role in these gatherings.

How many people are expected to celebrate Thanksgiving?

According to the report, 86% of consumers plan to celebrate Thanksgiving with an average gathering of nine people this year.

What is the main dish for Thanksgiving according to the report?

Turkey is the main dish for Thanksgiving, with 87% of hosts intending to serve it, making it the favorite choice among consumers.

How does inflation influence consumers' Thanksgiving plans?

Inflation is a growing concern, with 98% of consumers expecting it to impact their Thanksgiving plans, yet many are not planning to change their celebrations.

What resources does the Butterball Turkey Talk-Line offer?

The Butterball Turkey Talk-Line offers assistance for holiday hosts through phone, text, chat, and social media, providing expert guidance for preparing Thanksgiving meals.

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