Burton Introduces 'From Burton to the World' Collection
Limited Edition Drop Features Iconic Jake Burton Quotes on Snowboards, Apparel & Accessories
Burton has proudly unveiled the exclusive collection called 'From Burton to the World'. This unique range of snowboards, apparel, and accessories showcases unforgettable quotes from the late Jake Burton Carpenter, the visionary founder of Burton. Professional snowboarders sponsored by Burton will showcase the collection while competing in prestigious events in Aspen, Colorado, and Laax, Switzerland this month, with products becoming available to the public starting February 3 on Burton.com and in select flagship stores globally.
Celebrating Community Through Snowboarding
"Jake built Burton on a simple belief: snowboarding brings people together," expressed Donna Carpenter, Owner & Chair of the Board. "While we watch individual athletes compete, what Jake understood and what our riders embody is that snowboarding has always been about community. 'From Burton to the World' celebrates this spirit. Each board carries Jake's words, but more importantly, 'From Burton to the World' represents the passion snowboarders share on and off the mountain. This collection is a tribute to Jake's vision, which is now carried forward by riders around the world who continue to push the sport while staying true to its soul."
Jake's Words, Riders' Choice
Burton team riders collaborated closely with designers to select the Jake Burton quotes that resonated most with them, resulting in six striking snowboards in a vivid color palette, each adorned with groundbreaking quotes in bold fonts.
An Overview of the Collection
The collection includes several inspiring snowboards, each representing messages that have shaped the sport:
Board Offerings
'HAVE AS MUCH FUN AS POSSIBLE'
This board is ridden by talented athletes like Oliver Martin (USA), Gaon Choi (Korea), Hiroto Ogiwara (Japan), and others.
'RIDING IS WHERE THE ENERGY COMES FROM & IT'S ALSO WHERE IT GOES'
Ridden by notable riders such as Anna Gasser (Austria) and Ayumu Hirano (Japan), this board showcases the vibrancy of snowboarding culture.
'HERE AT BURTON WE TAKE OUR FUN SERIOUSLY'
This quote resonates with Brock Crouch (USA) and Jiayu Liu (China) among others who are known for their phenomenal riding skills.
'THE BEST THING ABOUT SNOWBOARDING – IT'S NOT HOW YOU LOOK BUT HOW YOU FEEL'
This board carries the sentiments of Shuichiro Shigeno (Japan).
'BELIEVE IN SNOWBOARDING'
Carried by Kaishu Hirano (Japan), this skateboard embodies faith in the sport.
'QUESTION: IS SNOWBOARDING A FAD? ANSWER: GET SERIOUS'
This board has been chosen by Cam Melville Ives (New Zealand) and other top athletes who reflect the seriousness and dedication involved in snowboarding.
Supporting Riders and Celebrating a Passionate Community
Burton remains committed to its incredible global community of riders who exemplify Jake's vision every time they hit the slopes. Fans are encouraged to celebrate alongside Burton riders and own a piece of snowboarding history through the 'From Burton to the World' collection of snowboards, apparel, and accessories. These items will be available in limited quantities starting February 3 on Burton.com and at select Burton flagship stores and retail partners.
Frequently Asked Questions
What is the 'From Burton to the World' collection?
This is a limited-edition collection of snowboards, apparel, and accessories featuring iconic quotes from the founder of Burton, Jake Burton Carpenter.
When will the collection be available for purchase?
The collection will be available starting February 3 on Burton.com and at select flagship stores worldwide.
Who designed the collection?
Burton team riders collaborated directly with designers to curate the quotes and designs for the collection.
What does the collection represent?
The collection celebrates the community spirit of snowboarding and honors the legacy of Jake Burton Carpenter.
Who are some of the riders featured in the collection?
Notable riders include Oliver Martin, Anna Gasser, and Ayumu Hirano, among others, who have personally chosen quotes for their boards.
