BUBBA® and Major League Fishing® Revolutionize Tournament Fishing

BUBBA® and Major League Fishing® Transform Tournament Fishing

BUBBA App to Exclusively Launch MLF SCORETRACKER LIVE Beginning Spring 2026

BUBBA, a prominent fishing brand recognized for its innovative fishing tools, and Major League Fishing (MLF), the largest tournament-fishing organization globally, are joining forces to launch a revolutionary feature within the BUBBA app known as SCORETRACKER LIVE. This vibrant platform will allow anglers, organizers, and fans to engage in a seamless tournament experience, complete with real-time scoring. The launch is set for Spring 2026.

Host Tournaments with Ease

For tournament organizers, SCORETRACKER LIVE is a game changer. Whether hosting a professional league, a university team competition, or a community fishing event, this platform simplifies constructing, managing, and executing fishing tournaments. Organizers can take advantage of a single platform tailored to their specific needs, making tournament management straightforward and efficient.

Experience the MLF Bass Pro Tour Excitement

Fans and participants are in for a treat with the addition of live SCORETRACKER leaderboards on the BUBBA app, mirroring the excitement of Major League Fishing events. The platform enables anglers using compatible BUBBA scales to swiftly catch, measure, and release their fish, all while data syncs directly with SCORETRACKER LIVE.

A Viewing Experience for Everyone

Regardless of whether you're near the water or at home, SCORETRACKER LIVE offers the thrill of tournament fishing to a wider audience. Spectators will witness live scoring, enhancing engagement from any location, making every tournament feel like a professional event.

Promoting Sustainable Fishing Practices

SCORETRACKER LIVE champions sustainability by allowing participants to engage in catch-and-release tournaments that decrease fish stress and mortality. Utilizing the BUBBA Smart Fish Scale in conjunction with SCORETRACKER technology provides a way for anglers and event organizers to collectively support conservation efforts while enjoying the competitive aspects of fishing.

Proven Reliability and Performance

The BUBBA Pro Series Smart Fish Scale, the BUBBA app, and SCORETRACKER have collectively logged more than 63,000 hours of rigorous use in MLF events, solidifying their reputation as the most reliable scoring platform in the sport. This extensive real-world usage ensures that participants can trust their tools under pressure.

As Jacob Wheeler, a celebrated angler and three-time Bass Pro Tour Angler of the Year, remarked: "SCORETRACKER makes every moment exciting. Knowing that each fish caught directly impacts standing keeps anglers at the top of their game. With SCORETRACKER LIVE, everyone can embrace that intensity.”

Since its introduction in 2023, BUBBA's Pro Series Smart Fish Scale and mobile app have revolutionized how anglers weigh and release fish. This system was named the Official Scale of Major League Fishing in 2024 for its exceptional speed and accuracy, streamlining data capture and supporting the quick-release format that emphasizes excitement and ecology.

Access for All Anglers

The existing SCORETRACKER platform is tailored for MLF administrators and professional anglers; however, the upcoming integration of SCORETRACKER LIVE will democratize access, empowering any angler or organization to host tournaments effectively. Organizers can download the BUBBA app, secure a Pro Subscription, and follow simple steps to set up a real-time scoring tournament. This includes functionalities for managing participant invitations, entry fees, and custom rules while offering fans the ability to track results live via an in-app leaderboard.

Boyd Duckett, President and CEO of Major League Fishing, expressed enthusiasm about this collaboration, noting its potential to transform tournament experiences globally. He emphasized that both organizations are dedicated to promoting natural resource stewardship while providing exciting and engaging events for fishing enthusiasts.

American Outdoor Brands, Inc., which owns BUBBA, stands firm in its commitment to innovate within the fishing industry. Brian Murphy, President and CEO, highlighted the brand's dedication to enhancing the bass fishing experience for millions while sustaining its vital fish species for future enthusiasts.

About BUBBA®

BUBBA, part of the American Outdoor Brands, Inc. (NASDAQ: AOUT), is recognized for its high-quality fishing tools and accessories. Upholding a commitment to superior products, BUBBA continues to lead in innovation and excellence, catering to both professional anglers and fishing aficionados worldwide.

About Major League Fishing

With over 250 annual tournaments globally, Major League Fishing has become a premier organization in competitive fishing, showcasing talented anglers on various platforms including CBS and Animal Planet. Its commitment to enhancing the sport through educational initiatives and sustainable practices demonstrates a dedication to preserving fishing for the enjoyment of future generations.

Frequently Asked Questions

What is SCORETRACKER LIVE?

SCORETRACKER LIVE is an innovative platform integrated into the BUBBA app that allows anglers and organizers to host tournaments with real-time scoring capabilities.

When will SCORETRACKER LIVE be available?

The SCORETRACKER LIVE feature is set to launch in Spring 2026.

How can tournament organizers use SCORETRACKER LIVE?

Tournament organizers download the BUBBA app, purchase a Pro Subscription, and follow setup instructions to create and manage their tournaments easily.

Who can participate in tournaments using SCORETRACKER LIVE?

Any angler or team can participate in tournaments hosted on SCORETRACKER LIVE by joining via the BUBBA app.

What are the benefits of using the BUBBA Smart Fish Scale?

The BUBBA Smart Fish Scale accelerates the process of weighing fish and uploading data to the app, supporting sustainable practices through immediate catch and release.

About The Author

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