Brunswick Corporation Shines at 2024 Cannes Yachting Festival
Brunswick Corporation Triumphs at the Cannes Yachting Festival
CANNES, France – Brunswick Corporation (NYSE: BC) recently concluded a highly successful participation at the Cannes Yachting Festival. The event showcased the company’s extensive portfolio and the strength of its revered brands like Sea Ray, Boston Whaler, and Mercury Marine. Visitors experienced compelling product launches and a robust presence that underscored Brunswick's significant market share within the marine recreation industry.
Highlights from the Festival
The Cannes Yachting Festival presented several remarkable achievements and announcements from Brunswick’s various divisions, demonstrating the company’s innovation and customer-centric approach.
Leading Outboard Engines by Mercury Marine
Mercury Marine showcased an impressive array of outboard engines, maintaining its market leadership with over 60% share among boats up to 12 meters. The brand solidified its reputation by recording nearly 70% of all displayed outboard engines on the water. Notably, at Port Vieux, where boats exceed 12 meters, Mercury had a staggering 90% share of the outboards exhibited.
This year marks the fourth consecutive time Mercury has dominated market share during the festival. The continued demand from European builders and consumers for high-powered propulsion systems has driven this success. During a media event at the festival, Mercury Racing revealed new offerings, including the exciting 150R and 200R outboard engines, both engineered on a robust V6 platform. Additionally, a 105hp outboard jet was introduced, and the 150hp FourStroke became available in three popular color options, reflecting consumer preferences.
Navico Group's Impressive Showing
Another notable presence at the festival was from the Navico Group, whose products were featured on approximately 70% of the boats showcased. Numerous clients announced new models equipped with Navico products, including the innovative Simrad NXT Ultrawide and offerings across other brands such as Mastervolt, Pro Mariner, and B&G.
A significant OEM customer also made waves by launching a digital boating solution in partnership with Navico, enhancing user experiences for boat owners. This application is particularly aimed at those utilizing the Connect hub, promising to enrich boating experiences significantly.
Brunswick Boat Group's Strong Presence
Brunswick Boat Group made their mark at Cannes with brands such as Boston Whaler and Sea Ray drawing significant interest. Sea Ray was among the stars of the show, achieving numerous sales and winning the “Motorboat of the Year” award for its SPX190 Outboard model, as recognized by a prominent French boating magazine.
Flite's First Anniversary Celebration
Flite, which celebrated its first anniversary within the Brunswick family, hosted a dedicated event for European dealers and key channel partners. The discussions focused on the future growth strategies and the product lineup of Flite, highlighting its expanding role in the industry. Flite's products were prominently displayed throughout the exhibition, reaffirming its commitment to innovation.
Leadership Insights from Brunswick's CEO
Brunswick Corporation's CEO, Dave Foulkes, emphasized the importance of international exhibitions like Cannes, stating, “These events provide vital opportunities for our brands to connect with European customers and partners.” He expressed enthusiasm about the strong response to their products, noting the engaged attendance from prospective buyers at the festival.
About Brunswick Corporation
Brunswick Corporation, listed on the NYSE under the ticker BC, is recognized as a global leader in marine recreation. The company delivers innovative and transformative solutions that enhance water experiences. With a diverse range of over 60 industry-leading brands, Brunswick collaborates widely to redefine marine technology and consumer expectations.
Brunswick's portfolio encompasses various renowned brands in marine propulsion, including Mercury Marine and MerCruiser, among others. Additionally, their lifestyle brands such as Sea Ray and Boston Whaler are some of the most respected names in the industry. The company also operates service, financing, and extended warranty sectors through platforms like Freedom Boat Club and Boateka.
Headquartered in Mettawa, IL, Brunswick supports approximately 17,000 employees across 25 countries, leveraging advanced technologies to provide comprehensive solutions for both marine and industrial applications. The company has been acknowledged by Forbes and Newsweek for multiple consecutive years as a top employer and a responsible business.
Frequently Asked Questions
What is the significance of the Cannes Yachting Festival for Brunswick Corporation?
The Cannes Yachting Festival allows Brunswick Corporation to showcase its products, interact with international clients, and reinforce its market leadership in marine recreation.
What innovations did Mercury Marine introduce at the festival?
Mercury Marine launched the new 150R and 200R outboard engines and introduced a 105hp outboard jet, expanding their highly sought-after propulsion systems.
What role does Navico Group play in the marine industry?
Navico Group provides advanced marine electronics and digital solutions, enhancing user experiences on a wide array of boating models showcased at events like Cannes.
How did Sea Ray perform at the yachting festival?
Sea Ray received significant attention, securing multiple sales and winning the prestigious “Motorboat of the Year” award for the SPX190 Outboard model.
What is Brunswick Corporation's overall mission?
Brunswick Corporation aims to lead the marine recreation industry with innovative solutions, striving to deliver exceptional experiences on the water while prioritizing customer partnerships and sustainability.
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