Brooks Running to Sponsor Historic Women’s Track Event

Brooks Running and ION Team Up for a Groundbreaking Event

In an exciting development for women’s sports, ION is stepping up as the official broadcaster for Athlos NYC, a pioneering women’s-only track and field event. This highly anticipated event will grace the screens on an evening that promises to celebrate female athleticism in all its glory. The live coverage is set to present an elite roster of female athletes, showcasing the depth and talent in women’s track and field.

Athlos NYC: A Unique Celebration of Women’s Athletics

Athlos NYC has attracted the crème de la crème of female athletes from across the globe, ensuring that the event is not only competitive but also exhilarating for fans. Headlining this year’s event are prominent figures in the sports arena such as Faith Kipyegon, Keely Hodgkinson, and Masai Russell. These extraordinary athletes are set to take center stage, putting their prowess on display while inspiring a generation of future female stars.

Brooks Running: A Dedicated Partner for Women’s Sports

As a presenting sponsor, Brooks Running embodies a brand commitment to empowering women in sports. They share a vision with Scripps Sports, advocating for equal spotlight and support for women athletes. Brian Norris, the chief revenue officer at Scripps, expressed the synergy between Brooks and the values of Athlos NYC, highlighting that this partnership signifies a broader movement that advocates authenticity, resilience, and the pursuit of greatness among female athletes.

A Night to Remember

The festivities commence at 7 p.m. Eastern Time, live from Icahn Stadium in New York. This exciting event marks ATHLOS’ inaugural field competition, promising thrilling action as qualifying rounds take place in the heart of Times Square. This venue not only provides a stunning backdrop but also amplifies the visibility of women’s sports across the nation.

Building a Robust Women’s Sports Lineup

The collaboration between ION and ATHLOS aligns with Scripps Sports’ commitment to enhancing women’s sports visibility. Scripps is already making strides with partnerships in prominent leagues such as the Women’s National Basketball Association (WNBA) and the National Women’s Soccer League (NWSL). Later this fall, audiences can look forward to the Elevance Health Women’s Fort Myers Tip-Off, adding further excitement to a lineup that continues to grow.

About Scripps Sports and ION

Scripps Sports focuses on engaging audiences through local market depth and wide-reaching national broadcast capabilities. Their partnerships, including affiliations with top-tier leagues and tournament sponsorships, are paving the way for enhancing the reach of women's sports. ION, a part of the E.W. Scripps Company, delivers quality entertainment while supporting meaningful events like Athlos NYC, ensuring that viewers get the best content right to their living rooms.

About Brooks Running

Brooks Running is dedicated to evolving the running experience through high-performance footwear and gear designed for every runner. As a subsidiary of Berkshire Hathaway Inc., Brooks has built a reputation for innovation in the industry, pushing the boundaries of motion to help athletes unlock their full potential. Their partnership with Athlos NYC is a testament to their commitment to authentic engagement in the sports community.

Frequently Asked Questions

1. What is Athlos NYC?

Athlos NYC is a unique women's-only track and field event showcasing elite female athletes from around the world.

2. When is Athlos NYC taking place?

The event will be aired live, marking its debut on ION on 7 p.m. Eastern Time.

3. Who are some of the featured athletes?

Notable athletes include Faith Kipyegon, Keely Hodgkinson, Masai Russell, and others, competing at the event.

4. Who is sponsoring the event?

Brooks Running has signed on as the presenting sponsor, celebrating women’s achievements in sports.

5. How can I watch the event?

Athlos NYC will be available through the ION network, which reaches over 128 million homes, providing vast access for viewers.

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