Broadridge Study Reveals Insights on AI and Digital Asset Growth

AI and Digital Assets Drive Transformation in Financial Services
The financial services industry is undergoing a remarkable transformation as companies increasingly invest in AI and digital assets. A recent study reveals that 80% of firms are committing to significant investments in AI this year, while 50% of executives anticipate a substantial rise in the adoption of digital assets and ledger technology within the coming years. This shift marks a pivotal moment for organizations aiming to enhance their operational effectiveness and market adaptability.
Significance of Data Strategy
Data harmonization is emerging as a fundamental requirement for implementing these advanced technologies. While 58% of technology and operations executives recognize that a clear data strategy can maximize returns on technology investments, 40% face significant data quality challenges. This disconnection highlights the need for firms to prioritize their data management practices as they strive to innovate and stay competitive in a rapidly evolving landscape.
Legacy Technology: An Obstacle
Many executives feel that their technology strategies are not progressing fast enough, with 41% expressing concerns over the current pace of change. Additionally, 46% believe that legacy systems hinder their resilience in an increasingly competitive market. The study indicates that firms are expected to allocate 29% of their overall IT spending to technology innovation over the next two years, reflecting an increase in commitment to modernization.
Investments in GenAI and Digital Assets
The findings showcase how significantly perceptions of GenAI are shifting within financial services. About 72% of firms are increasing their investments in GenAI this year, a notable climb from 40% in 2024. Moreover, over two-thirds of executives believe GenAI will greatly enhance employee productivity, with 35% looking to see returns on these investments within six months. This trend underscores the essential role of GenAI in the future of organizational efficiency and effectiveness.
Digital Assets Gain Traction
Digital asset investments are no longer a niche concern for financial executives. Nearly 71% of firms are investing in blockchain and distributed ledger technologies, showing an increase from 59% the previous year. Furthermore, 64% are investing heavily in cryptocurrency, indicating a decisive move towards mainstream adoption. The confidence in these assets is reflected in the faith that 47% of executives have in distributed ledger technology enabling new opportunities in capital markets.
Cloud Technology: A Major Player
Cloud technology remains central to business scalability, with 86% of firms incorporating it into their operations and 84% planning moderate-to-large investments in this area. When asked which technology impacts their business most, 31% of executives cited cloud platforms, with 27% looking to increase their investment in this space over the next two years. This emphasizes the essential role of cloud solutions in supporting operational efficiency and agility.
Looking Ahead: A Call for Modernization
Firms struggling with outdated systems must recognize the limitations posed by point solutions and the necessity of addressing fundamental flaws in their platforms. The insights gathered from this year's study further emphasize how companies can no longer afford to sidestep these challenges in the face of rapid technological evolution.
About Broadridge
Broadridge Financial Solutions (NYSE: BR) stands as a global leader in technology, dedicated to aiding clients and the financial services sector in their operations and growth endeavors. The company’s innovations drive governance and investor communications, supporting the trading of over $10 trillion in securities globally.
Frequently Asked Questions
What key investment trends were identified in the study?
Firms are significantly increasing their investments in AI and digital assets, with 80% targeting AI and 71% focusing on blockchain and DLT.
How does data strategy impact technology investment returns?
A clear data strategy is recognized by 58% of executives as essential for maximizing returns, yet data quality remains a challenge for many.
What challenges do legacy systems present to firms?
Legacy technology impedes organizational resilience, with many executives expressing concerns about the inadequacy of their current technology strategies.
What role is GenAI expected to play in the financial sector?
GenAI is projected to significantly boost employee productivity, with a growing percentage of firms planning to invest heavily in this area.
Why is cloud technology crucial for financial services?
Cloud technology is integral for scalability and operational efficiency, with a majority of firms adopting and investing in cloud solutions.
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