Broad Arrow Auctions Teams Up with BMW AG for Premier Event

Broad Arrow Auctions Partners with BMW AG for a Prestigious Event

In an exciting development, Broad Arrow Auctions, a Hagerty company, has announced its partnership with BMW AG. This collaboration will make Broad Arrow the official auction partner for the renowned Concorso d'Eleganza Villa d'Este, starting in May 2025. This partnership marks a significant milestone for Broad Arrow as it prepares to present around 70 exceptional collector cars at this prestigious event, which takes place on the beautiful shores of Lake Como.

A Brief History of the Concorso d'Eleganza Villa d'Este

Founded in 1929, the Concorso d'Eleganza Villa d'Este has established itself as one of the world's oldest and most prestigious concours events. Hosted by BMW Group Classic and held at the iconic Grand Hotel Villa d'Este, the event attracts countless car enthusiasts each year. While ticket availability for the main events on Saturday is limited, the Historic Cars parade on Sunday at Villa Erba is open to the public, allowing an even wider audience to participate in this celebration of automotive excellence.

Broad Arrow’s Inaugural European Auction

Kenneth Ahn, President of Hagerty Marketplace and Broad Arrow Auctions, expressed his enthusiasm for this partnership, stating, "We could not think of a better, more prestigious location and partner for our inaugural auction in Europe." Ahn's comments highlight the importance of this auction launch, as Broad Arrow aims to showcase some of the finest collector cars at Villa Erba during this renowned concours.

Excitement from BMW Group Classic

Helmut Käser, Head of BMW Group Classic and President of Concorso d'Eleganza Villa d'Este, welcomed Broad Arrow Auctions, stating, "They will bring a large number of spectacular cars to be auctioned at the grounds of Villa Erba." Käser’s remarks emphasize the expected grandeur of the auction and the thrilling experience it promises to offer attendees.

Building on a Successful Auction Legacy

Broad Arrow Auctions is making waves after solid successes in North America, including the Monterey Jet Center Auction and The Amelia Auction, where it serves as the official auction house of The Amelia (Concours d'Elegance). These successful events have not only increased total sales for Broad Arrow but have also significantly raised the average value of cars sold. The upcoming auction at Villa Erba is set to further this growth.

CEO Comments on Future Goals

McKeel Hagerty, CEO and Chairman of Hagerty, shared his excitement regarding the partnership, noting, "It's an incredible honor to partner with one of the most internationally renowned concours." This collaboration aims to enhance the experience of high-net-worth clients and engage with automotive enthusiasts throughout Europe. As he outlined the vision for Broad Arrow’s future, he praised the team’s rapid achievements, stating they are paving the way for a novel auction experience designed for a new generation of collectors.

Join the Exciting Event

With this announcement, the company officially kicks off its auction calendar in Europe, strategically positioning itself as a leading global player in the collector car auction industry. As more information about the auction becomes available in the upcoming weeks, car enthusiasts and potential consignors will have the opportunity to engage with this thrilling event in a new, impactful way.

How to Get Involved

Interested consignors are encouraged to reach out to a Broad Arrow Car Specialist at +44 20 4592 0169 for the UK and Europe or +1 313 312 0780 for North America. They can also connect via email for inquiries regarding participating in the upcoming auction.

Frequently Asked Questions

1. What is the Concorso d'Eleganza Villa d'Este?

The Concorso d'Eleganza Villa d'Este is a prestigious car show held annually on the shores of Lake Como, showcasing classic and collector cars.

2. When will the auction take place?

The auction is scheduled to occur in May 2025, coinciding with the Concorso d'Eleganza Villa d'Este event.

3. How many cars will Broad Arrow Auctions feature?

Broad Arrow Auctions plans to offer around 70 high-quality collector cars at the auction.

4. How can I participate in the auction?

Interested consignors can contact Broad Arrow Auctions directly through their provided contact numbers or email.

5. Why is this partnership significant for Broad Arrow Auctions?

This partnership signifies Broad Arrow's expansion into the European market and its commitment to offering top-tier auction experiences for collectors.

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