Brightstar Lottery Enhances Missouri Lottery with OMNIA Tech Solutions
Brightstar Lottery Revolutionizes the Missouri Lottery
Brightstar Lottery PLC (NYSE: BRSL) is set to embark on an exciting journey to transform the Missouri Lottery with its innovative OMNIA™ solution. This fully-integrated lottery platform will modernize both the retail and digital aspects of the lottery, ensuring a seamless experience for players and retailers alike.
Enhancing Operational Efficiency
With a commitment to enhance the Missouri Lottery's digital program, Brightstar will implement features such as Connected Play and second-chance promotions. These enhancements are tailored to provide greater engagement and interaction opportunities for players, elevating their lottery experience significantly.
Key Features of the OMNIA Solution
The OMNIA solution is designed for simplicity and effectiveness, enabling lottery operators to manage operations efficiently while improving player interactions. The new features will provide a comprehensive view of the lottery landscape, allowing for better customer service and operational management.
Building on a Long-Term Partnership
Brightstar and the Missouri Lottery have maintained a strong partnership for over three decades. Lester Elder, the Executive Director of the Missouri Lottery, affirmed the value of this collaboration, stating that Brightstar's technology has contributed over $8.5 billion to public education in Missouri. This ongoing relationship promises to yield more exciting innovations in the coming years.
Commitment to Player Engagement
Brightstar’s Chief Operating Officer for North America Lottery, Scott Gunn, expressed enthusiasm about supporting the Missouri Lottery in adapting to the ever-evolving landscape of lottery gaming. The focus will be on implementing solutions that foster player engagement and align with the lottery's educational funding goals.
New Equipment Deployment
As part of this significant upgrade, Brightstar will furnish the Missouri Lottery with cutting-edge retailer hardware. This equipment includes 5,250 Retailer Pro S2s, 2,220 GameTouch™ 28s, 75 GameTouch™ 20s, and many more advanced tools that enhance the retail experience. These innovations are expected to drive player satisfaction through increased reliability and versatility.
Global Impact of Brightstar Lottery
Brightstar is recognized internationally, serving nearly 90 lottery customers across six continents. As a primary technology provider in the U.S., it supports many of the largest lottery operations globally, leveraging its market-leading technology to drive positive outcomes for lotteries and their communities.
About Brightstar Lottery
Brightstar is a leading figure in the global lottery industry, known for its trustworthy technology and comprehensive solutions. With a strong commitment to integrity and service, Brightstar assists its clients in achieving strategic goals while distributing benefits that positively impact communities. The company proudly employs approximately 6,000 people, leading innovations in lottery technology and operations.
Frequently Asked Questions
What is the OMNIA solution?
The OMNIA solution is Brightstar's integrated lottery system aimed at enhancing retail and digital solutions for lotteries.
How will Brightstar's technology benefit the Missouri Lottery?
Brightstar's technology will improve operational efficiency, player engagement, and educational funding through modernized lottery systems.
How long is the contract with Missouri Lottery?
Brightstar's contract with the Missouri Lottery spans eight years, focusing on long-term cooperation and technology enhancement.
What new equipment is being provided?
Brightstar will deliver various new equipment types to enhance retail operations, including Retailer Pro S2s and GameTouch™ machines.
Why is Brightstar a trusted partner for lotteries?
Brightstar's commitment to technology, integrity, and service excellence has earned it a reliable reputation in the lottery industry worldwide.
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